Career Paths / Future Directions
Advertising, Graphic Design, Interior Design, Marketing, Media Industry, Multimedia
Description
Students analyse how representations, narrative and media codes and conventions contribute to the construction of the media realities audiences engage with and read. They develop research skills to investigate and analyse selected narratives focusing on the influence of media professionals on production genre and style. Students develop an understanding of the features of Australian fictional and non-fictional narratives in different media forms.
Outcomes
On completion of this unit the student should be able to explain how media representations in a range of media products and forms, and from different periods of time, locations and contexts, are constructed, distributed, engaged with, consumed and read by audiences.
On completion of this unit the student should be able to use the media production process to design, produce and evaluate media representations for specified audiences in a range of media forms.
On completion of this unit the student should be able to analyse how the structural features of Australian fictional and non-fictional narratives in two or more media forms engage, and are consumed and read by, audiences.
Assessment
Analysis of representations in narrative fictional texts
Production of representations in two media forms
Analysis of representations in Australian fictional & non-fictional texts
Description
In this unit students further develop an understanding of the concept of narrative in media products and forms in different contexts. Narratives in both traditional and newer forms include film, television, sound, news, print, photography, games, and interactive digital forms. Students analyse the influence of developments in media technologies on individuals and society.
Outcomes
On completion of this unit the student should be able to analyse the intentions of media creators and producers and the influences of narratives on the audience in different media forms.
On completion of this unit the student should be able to apply the media production process to create, develop and construct narratives.
On completion of this unit the student should be able to discuss the influence of new media technologies on society, audiences, the individual, media industries and institutions.
Assessment
Investigative Report on Genre Film-makers
Group Media Production
New Media & Industry Report
End of Year Examination
Description
In this unit students explore stories that circulate in society through media narratives. They consider the use of media codes and conventions to structure meaning, and how this construction is influenced by the social, cultural, ideological and institutional contexts of production, distribution, consumption and reception. Students assess how audiences from different periods of time and contexts are engaged by, consume and read narratives using appropriate media language.
Outcomes
Analyse how narratives are constructed and distributed, and how they engage, are consumed and are read by the intended audience and present day audiences.
Research aspects of a media form and experiment with media technologies and media production processes to inform and document the design of a media production.
Develop and document a media production design in a selected media form for a specified audience.
Assessment
Narrative & Ideology Analysis Report (SAC)
Media Production Development (SAT – Part I)
Media Production Design (SAT – Part II)
Description
Students explore the relationship between the media and audiences, focusing on the opportunities and challenges afforded by current developments in the media industry. They consider the nature of communication between the media and audiences, explore the capacity of the media to be used by governments, institutions and audiences, and analyse the role of the Australian government in regulating the media.
Outcomes
Produce, refine and resolve a media product designed in Unit 3.
On completion of this unit the student should be able to discuss issues of agency and control in the relationship between the media and its audience.
Assessment
Media Production (SAT – Part III)
Agency and Control Analysis Report (SAC)
Unit 3 & 4 School Assessed Coursework (SACs) 20%
School Assessed Task (SAT) 40%
End of Year Examination 40%