Tracking the Campaign

It is important to track which of your marketing efforts are producing the best results, and which ones might not be as successful. You are able to track your different marketing campaigns. This should allow you to evaluate which efforts have been more successful in driving traffic to your site, which ones have converted to the most investments, and which efforts you might want to consider halting.

IMPORTANT: You need to setup your tracking right away because the data will not be tracked and cannot be later reviewed.

Google Analytics

We have created a field on the Campaign Options page where you can place the Google Analytics ID. You only have access to this feature if your campaign has been approved by StartEngine.

Once setup you can track every campaign event on Google Analytics.

Facebook

We have created a field on the Campaign Options page where you can place the Facebook Pixel ID. You only have access to this feature if your campaign has been approved by StartEngine.

Once setup you can track every campaign event on Facebook Page Insights.

Below, is an example screenshot from the Facebook Pixel Report.

Segment

We have created a field on the Campaign Options page where you can place the Segment Write Key.

Segment allows a company to data from the campaign page into over 180 integrations including Mixpanel, Optimizely, Salesforce and Appboy.

There is a fee for this service but if you're looking for more advanced tracking options outside of what we have built into the platform they will be a great option.

Gleam

We have created a field on the Campaign Options page where you can place the Gleam Campaign ID. Gleam allows you to create social contests to help promote your campaign.

URL builder

Create unique campaign URLs to track people clicking on content you will produce. You can use tools like this Google Analytics URL Builder and it becomes tracked right into Google Analytics.

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