Instagram is one of the most popular social media platforms, especially for younger audiences, with a strong focus on visual content. This makes it the obvious choice for creative students in arts, design & performance to showcase their skills and grow an audience.

Instagram is owned by META (Facebook) and as such is constantly developing the tools available, as well as the way the systems operate. There are some key ideas however that have become reliable tips to find success on Instagram in producing your content, communicating your message effectively and getting the most engagement from your efforts (with no cost!)