After interviewing carefully selected specialists (Alberts) by using questions within the frame of the Delphi survey method, data to determine strategies how actual and upcoming CEOs (Joes) should align the Customer View and the Alignment View of business and ICT are on hand. The concept book describes the role of the new CEO of the 21st century (Jack). Within the CEO Discipline Corporate Strategy, actual solutions in the context of Balanced Scorecards offer a competitive advantage to new leaders on their way to become great CEOs. Aligned on a dedicated theme, the first case study is now provided.