Tool Specific Variants

Tool-Specific Prompt Variants

How the Same Idea Changes by Platform

ChatGPT / Claude (Text & Strategy)

Use for:

• • • Copywriting

    • UX microcopy

    • Brand positioning

    • Concept development

Optimized Prompt Structure

Role + Audience + Tone

Task with clear outputs

Constraints and exclusions

Optional evaluation criteria

Example:

Act as a UX writer.

Audience: first-time users of a wellness app.

Tone: calm, supportive, intelligent.

Task: create onboarding microcopy.

Constraints: no hype, no technical jargon.

Midjourney / ImagineArt (Visual Generation)

Use for:

• • Concept art

  • Campaign visuals

  • Mood exploration

Optimized Prompt Structure

Subject + Environment

Style + Mood

Lighting + Composition

Implied motion or atmosphere

Example:

Create a cinematic visual of a woman emerging from water.

Style: editorial realism.

Mood: calm and poetic.

Lighting: soft sunset.

Composition: wide shot, centered subject.

Sora (Cinematic Video)

Use for:

• • Narrative scenes

  • Brand films

  • Experimental storytelling

Optimized Prompt Structure

Scene description

Camera movement

Transformation or action

Tone and pacing

What NOT to include

Example:

Cinematic Times Square at night.

Camera glides through the crowd.

Billboards display evolving AI student work.

No voiceover, no promotional language.

Editorial pacing, modern and confident.

Adobe Firefly (Design-Safe Visuals)

Use for:

• • Brand-safe assets

  • UI backgrounds

  • Marketing visuals

Optimized Prompt Structure

Design intent

Visual style

Brand safety constraints

Intended use

Example:

Create a clean, brand-safe background visual.

Style: modern and minimal.

Use: website hero section.

Avoid photorealistic faces.

Prompt Tagging System for the Touro AI Gallery

Making Creativity Searchable and Teachable

Each gallery submission must include prompt tags so work can be explored across disciplines and tools.

Required Prompt Tags

1. Tone

• • • Calm

    • Bold

    • Playful

    • Editorial

    • Luxury

    • Academic

    • Experimental

2. Skill Focus

• • • Prompt engineering

    • Brand voice

    • UX writing

    • Visual storytelling

    • World-building

    • Data storytelling

    • Ethical AI design

3. Tool Used

• • • ChatGPT

    • Claude

    • Midjourney

    • Sora

    • Adobe Firefly

    • ImagineArt

    • Other (specified)

4. Output Type

• • • Launch copy

    • UX microcopy

    • Campaign concept

    • Image

    • Video

    • Interactive concept

Example Gallery Entry 

Project Title: Inner Worlds
Tools Used: Midjourney, Sora
Tone: Poetic, Calm
Skill Focus: Visual storytelling, prompt engineering
Output Type: Cinematic video

Prompt Summary:
A narrative prompt exploring identity through nature, using transformation and implied motion.