Social Media

Choosing the right social media platforms is crucial, as Ryker noted, "It’s a TikTok game now." Each platform has its unique audience and strengths, so it's essential to align your music with the right one. Consider what you enjoy and where your target audience spends their time and concentrate your efforts there. 

As Grant pointed out, you should "create a story around your music." Your content strategy should revolve around storytelling, capturing the essence of your music, and providing value to your audience. Utilize Ryker's advice on creating a "deep relationship with your videographer" to craft visually compelling content that resonates with your community. The best practices for how to post reels is a moving target, so watch what other people are doing and get inspired. Ryker suggests using TikTok as your testing ground for Instagram reels. Post a lot of video content on TikTok and see what sticks, then send it over to Instagram. They have very different algorithims that won't always perform the same, so track your results and learn from them. 

Ryker emphasized the value of creating a dedicated ecosystem, recommending you should "create a band TikTok, Twitter, Instagram, website, Laylo, and connect them all." Building a cohesive online presence fosters a sense of community and connection. Engaging with your audience, as mentioned by Grant, through social media interactions is key to nurturing a strong music community. 

To gauge your social media success, use analytics, as mentioned by Grant: "It's very un-rocknroll to be organized, but it will pay off." Measure key performance metrics, such as engagement rates and follower growth, to assess the impact of your social media efforts. This data-driven approach allows you to fine-tune your strategy and achieve better results over time. You should look at the growth of your followers, engagement rate, views. But most of all, you should feel proud of the work you are doing. You are not the numbers your content creates, and the overall goal is sharing music with the world. What a beautiful thing! Trust the process and trust that you are creating meaningful content to share with your community.