Embedded Files
"People don't want to find music,
"People don't want to find music,
they want to find people."
they want to find people."
- Ryker Beard, DirectINFLUX
- Ryker Beard, DirectINFLUX
Q: How can 'Sister Swimmer', a local Seattle artist, strategically combine their campaign efforts, social media engagement, and PR initiatives to create a compelling narrative around their first release, 'the horizon line swallowed us whole,' while effectively connecting with their audience, maximizing anticipation, and generating buzz within the Seattle music community?
Q: How can 'Sister Swimmer', a local Seattle artist, strategically combine their campaign efforts, social media engagement, and PR initiatives to create a compelling narrative around their first release, 'the horizon line swallowed us whole,' while effectively connecting with their audience, maximizing anticipation, and generating buzz within the Seattle music community?
In emerging artist sister swimmer’s upcoming EP, “The Horizon Line Swallowed Us Whole”, the boundary between dream and memory fizzles and sputters, dissolves into a hum of static. In the inevitable natural disaster of experience—did you forget your body, again? Do we trust the vessel that carries us forward? Is it really love or did you just want to feel safe? Project creator Brit Amborn’s voice wavers and waxes poetic within these questions, using music as a salve to turn emotional injury into relational fortitude, as a tool to move forward from her own obsessions with worry and place and longing and what stories the body claims for keeps.
sister swimmer’s sonic landscape blends elements of indie rock and dream pop, venturing into the darkly-lit territories of folktronica and country-gaze. At the heart of the project lies a fierce commitment to collaboration, where fellow Seattle-based artists each contribute a force of their own. Seattle producer and artist, Nicholas Ward of french tears & Hey Marseilles, adds his esteemed creative direction to the narrative with fuzzy guitars, captivating builds, and moody compositions that stir electricity in with inherent melancholy. In “Knuckles” and “Monster Song”, artist and cellist Jeremiah Moon propels the story viscerally, swinging the pendulum of emotionality between a anxious tightening of anticipation in the listeners’ chest, to a sentimental carrying that feels like a long exhale, a necessary release. Drummer Colin Richey is responsible for the dynamic urgency in “No : Body”, along with the warmth, power, and fiery grit of vocalist Austen Case on background vocals. Mike Vernon Davis’ engineering and mixing expertise gives the EP a mesmerizing gravitational pull—textured analog-inspired juice that lingers long after the song is over.
A testament to the EP’s accomplishment—Brit was selected by Sonic Guild to collaborate with local industry leaders on crafting an impactful community debut. “The Horizon Line Swallowed Us Whole” is poised to leave a profound mark, with a distorted and curious investigation into what detaches the self from story. Delving deep into the dark and ghostly narratives we construct about our lived-in experiences, sister swimmer blurs the lines between poetic nuance and melody, present-minded romanticism and nostalgia-drenched escapism, and sets the scene where a glowing, beckoning horizon line, that fulfillment of being present to the body and tender with its history, is an ever-shifting daydream to move toward.
Campaign Strategy
Campaign Strategy
Sister Swimmer's campaign strategy revolves around building anticipation for their release, 'the horizon line swallowed us whole.' They will measure their campaign success in pre-saves, streams, and social media reach.
They'll start with a pre-save campaign for their first single coupled with engaging content. Using Laylo, they will capture audience info to alert them on their first drop. To influence sign-ups to their Laylo drop, they will offer exclusive listen to the a snippet of the long before the release.
Each single will receive its campaign, emphasizing storytelling and visual teasers to create a sense of intrigue. The band will maintain a consistent posting schedule on social media platforms, and fan engagement will be prioritized, featuring interactive posts and discussions to foster a vibrant online community. They'll utilize a waterfall release strategy.
Social Media
Social Media
Sister Swimmer is gearing up for a fresh start on social media by creating dedicated band accounts separate from their personal profiles. This strategic move is aimed at capitalizing on algorithms and providing a designated space for music-specific content. They'll be active on TikTok, Instagram, Facebook, and Bandcamp, each serving a unique purpose in their music journey. These social media links will be prominently featured on their website. While maintaining their personal pages for resharing content, on Instagram, Sister Swimmer will maximize their reach through the Instagram collaborator tool for posting on both their band and personal account. Their primary focus will be on video content, with TikTok serving as a testing ground for various ideas. The best-performing content will then make its way to Instagram Reels. To create a significant impact, the band plans to conduct one comprehensive video shoot, extracting multiple clips from it for promotional purposes. These clips can also be used in the future for Spotify Canvas. This strategic approach ensures a dynamic online presence and effectively engages their audience across multiple platforms.
PR Strategy
PR Strategy
Sister Swimmer will tell their story to their community. It's that simple. A compelling story about the album's origins and inspirations will be developed and shared with into a well-organized one sheet and press release with info about the album (credits, tracklistings, genres, etc) and stories about the album. They will send this to their community and target local outlets like The Stragner, Seattle Times, WASH Mag, and a few larger outlets like Pitchfork and Rolling Stone. But at the end of the day, they'll just aim to build relationships with writers and storytellers and authentically tell their story with them.
Direct engagement
Direct engagement
Sister Swimmer recognizes the power of direct fan engagement through email or text with platforms like Laylo, which allows instant notifications to reach their dedicated audience when new merch, tickets, or content drops. Leveraging Laylo's capabilities, they'll build a direct line of communication with fans, keeping them informed and engaged with timely updates. Whether it's a new music, merch, or tickets, Sister Swimmer will utilize Laylo to ensure their fans are the first to know and have the opportunity to be part of their musical journey from the very beginning. This direct connection will foster a sense of belonging and anticipation, strengthening the bond between the band and their community.
Page updated
Report abuse