Explore content strategies, engagement techniques, and the power of video to cultivate a strong online presence and connect authentically with your audience.
Learn how to strategically engage with the media, create compelling narratives, and build strong relationships to enhance your storytelling.
Explore strategies for crafting successful music marketing campaigns, encompassing storytelling, release timing, video content, collaborations, and community engagement.
This resource was built by Sonic Guild for the Shoreline Music Summit in 2023.
Barksuk Record Manager Grant McCallum and Music Manager Ryker along with moderator Kate Van Petten of Sonic Guild break down the creation and execution of a marketing plan for releasing new music.
Sister Swimmer is an emerging Seattle band lead by singer-songwriter Brit Amborn. They are releasing their first EP this year with the help of their talented friends and Sonic Guild's Release Guide, for which they have been selected as the 2023 Shorline Music Summit Artist to share a case study on the new music marketing release plan.
Shoreline Music Summit is brought to you by Sonic Guild, The Recording Academy Pacific Northwest Chapter, City of Shoreline, Port of Seattle, King County Creative and The License Lab.