PUBLICATIONS
Ouyang, L., Jahng, J., & Woo, S.* (2026). The Transparency Paradox: Decoupling Perceived and Behavioral Trust Through Trust Calibration in Human–AI Interaction. International Journal of Human–Computer Interaction. Advance online publication. https://doi.org/10.1080/10447318.2026.2705163. (pdf)
* Corresponding author
Kim, H., Woo, S., & Lee, S. (2026). Factors Influencing Purchase Intention of Products Created by Influencers: Based on the Trust Transfer Theory. Korean Management Review, 55(3), 1361–1389.
Woo, S., Lee, K., & Woo, H.-G. (2026). An Exploratory Study on the Effect of Artificial Intelligence Use on Decision-Making Speed. Journal of Technology Innovation, 34(2), 1–26.
Kwon, B., & Woo, S. (2025). A PLS-SEM Comparison of Human and LLM-Generated Responses. The Journal of Internet Electronic Commerce Research, 25(4), 199–213.
Lee, H., Woo, S., & Jahng, J. (2025). The Evolving Role of ICT Literacy: A Multi-Group Analysis on Its Lasting Impact on Individual Satisfaction. The Journal of Society for e-Business Studies, 30(3), 51–79.
Woo, S., Kwon, S., & Jahng, J. (2024). Long-Term Trends in the Digital Divide: A Comparative Study of the General Population and Marginalized Groups in South Korea. The Journal of Society for e-Business Studies, 29(3), 107–145.
Woo, S., Kwon, S., & Jahng, J. (2022). An Exploratory Study on Consumer Perceptions of Price, Quality, and Consumer Service for Personalized Products. Korean Management Review, 51(6), 1619–1647.
Woo, S., & Kwon, S. (2019). A Study on Personalized Product Demand Manufactured by Smart Factory. Management Information Systems Review, 38(1), 23–41.
Kang, Y., Kwon, S., & Woo, S. (2018). A Case Study on Strategic Shift from Smart-Work to Work-Smart of Company K. Journal of Information Technology Applications & Management, 25(3), 55–56.
* Corresponding author.
CONFERENCE PRESENTATIONS
Woo, S., Lee, K., & Woo, H.-G. (2025, December). An exploratory study on the effect of artificial intelligence use on decision-making speed. Paper presented at the Winter Academic Conference of the Korea Society of Innovation Management and Economics (KOSIME), Korea.
Lee, H., Woo, S., & Jahng, J. (2024, August). ICT literacy in the age of COVID-19: A multi-group analysis on its impact on individual satisfaction. Paper presented at the KrAIS Summer Workshop, Korea.
Woo, S., & Jahng, J. (2022, November). Mechanisms for successful business process performance: Based on process virtualization theory. Paper presented at the Korea Society of Management Information Systems (KMIS) Fall Conference, Korea.
Woo, S., & Kwon, S. (2019, November). Customer attitudes toward customization risks in the smart factory system. Paper presented at the Korea Society of Management Information Systems (KMIS) Fall Conference, Korea.
Woo, S., & Kwon, S. (2018, November). Factors influencing purchase intention of personalized products in a smart factory environment. Paper presented at the KITA–KDSS Joint Fall Academic Conference, Korea.
CONFERENCE PRESENTATIONS
Woo, S., Lee, K., & Woo, H.-G. (2025, December). Best Paper Award for “An Exploratory Study on the Effect of Artificial Intelligence Use on Decision-Making Speed.” Winter Academic Conference of the Korea Society of Innovation Management and Economics (KOSIME), Korea.
Woo, S., & Kwon, S. (2018, November). Outstanding Paper Award for “Factors Influencing Purchase Intention of Personalized Products in a Smart Factory Environment.” KITA–KDSS Joint Fall Academic Conference, Korea.