Suhan Woo 

Welcome! I am a Research Assistant Professor at College of Business,  Seoul National University.


I received my Ph.D. in Business Asministration (MIS) from SNU, advised by Prof. JungJoo Jahng.  


In 2025, I conducted collaborative research as a visiting Ph.D. student at the Sauder School of Business, University of British Columbia, where I worked with Prof. Gene Moo Lee on AI-driven analytics.

My research explores how individuals and organizations respond to emerging technologies, particularly artificial intelligence, from both behavioral and strategic perspectives. Currently, I am investigating how large language models (LLMs) can be used to simulate survey responses, offering new approaches to behavioral research in Information Systems.

Research Interests  


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