Suhan Woo
Welcome! I am a Research Assistant Professor at College of Business, Seoul National University.
I received my Ph.D. in Business Asministration (MIS) from SNU, advised by Prof. JungJoo Jahng.
In 2025, I conducted collaborative research as a visiting Ph.D. student at the Sauder School of Business, University of British Columbia, where I worked with Prof. Gene Moo Lee on AI-driven analytics.
My research explores how individuals and organizations respond to emerging technologies, particularly artificial intelligence, from both behavioral and strategic perspectives. Currently, I am investigating how large language models (LLMs) can be used to simulate survey responses, offering new approaches to behavioral research in Information Systems.
Research Interests
Topics: AI in Business, Digital Transformation, Human–AI Interaction
Methods: Behavioral Experiments, PLS-SEM, LLM as tools for social science research
Education
Ph.D. in Business Administration (Management Information Systems) – Seoul National University
M.S. in Smart Factory Management – Chungbuk National University
B.B.A. in Management Information Systems – Chungbuk National University
Experience
Research Assistant Professor, College of Business, Seoul National University (2025–Present)
Visiting Ph.D. Student, Sauder School of Business, University of British Columbia (2025)
Contact
Email: suhanwoo0312@snu.ac.kr
CV: Download CV (PDF) (link)