Resources

Need a refresher on what Berkshire Hathaway HomeServices Smith Mountain Lake Real Estate offers our agents? Scroll down and see if we've answered your questions. This site will be updated regularly so that you have the latest and most complete information.

Company Commercial

Our two company commercials were filmed by the Vinton company Visualeyez Media. They were set at various locations around the lake, star Smith Mountain Lake residents and were written and directed by Marketing Director Gretchen Tipps. One of the two versions airs before every movie showing at Westlake Cinema, and is the primary advertising component of our Effectv campaign and our Facebook and Instagram advertising campaigns. Both commercials showcase the beauty of the lake, and the "active lifestyles" version showcases the many events and activities that the lake offers.

To show our commercials to your clients, click the "pop-out" on the upper right-hand corner of the videos below. You can show them immediately or download them onto your device. Alternatively, you can find the link to our primary commercial on YouTube here and the link to our Active Lifestyles commercial here.

Active Lifestyles

2024_BHHS_Commercial_Active.mp4

Primary Commercial

2024_BHHS_Commercial_Primary.mp4

Download Our Company Logos

Primary Logo

Our primary logo is horizontal. Use this one unless your design requires a square logo or an extreme horizontal logo.

Secondary Logo

Our secondary logo is square. Use this one when you have a narrow width to fill, so that the image is legible at a small size.

Tertiary Logo

Our last choice in logo size is an extreme horizontal. Use this one when you have a short height to fill, so that the image is legible.

Quality Seal

Please consult the Brand Guidelines for instructions on how to use the Quality Seal. Do not pair directly alongside a logo.

Luxury Collection Logo

Use this logo for Luxury Collection properties. Contact Hope or Ashley to determine whether you and/or your listing qualify.

Marketing & PR/Media Plan

Our company's Marketing and PR/Media Plan is revised annually following Sales Convention in spring, and it's updated throughout the year as needed. The footnote at the bottom of the page will show you when it was last updated.

To see all the pages or download the document, click the "pop-out" on the upper right-hand corner of the document below.

Marketing & PR_Media Plan 2026.pdf

CHALK Digital Advertising

Every new Berkshire Hathaway HomeServices listing gets a one-week digital ad through CHALK Digital at no cost. The ads are automatically created and are targeted to a 15-mile radius around the property. You can extend these ads for a fee if you choose.

To show this video to your clients, click the "pop-out" on the upper right-hand corner of the video below. Or you can find it on Marketing REsource by searching "Automated Listing Program presentation video (cabernet)" and downloading the video to your device.

Automated Listing Program presentation video (cabernet).mp4

Graham Media Group (WSLS) Digital Marketing Campaign

In 2026, Berkshire Hathaway HomeServices Smith Mountain Lake Real Estate is partnering with Graham Media Group and its local affiliate, WSLS, for streaming our company commercial. Our longtime partnership with Effectv has ended due to the company's restructuring. You can expect to visit with our new WSLS representative at our Sales Meetings several times a year, when our new provider updates us on how our commercial is performing. Same digital services, refined targeting, local representatives. We're excited for this new opportunity in the age of AI!

Foxglove Marketing Digital Marketing Campaign

We have had a long-time partnership with Foxglove Marketing, based in Roanoke, for our internet search engine marketing campaign. Their team ensures that our company and our listings show up early in search results online. They continually monitor our clicks, impressions and click-through rates, and adjust our keywords based on what's hitting well and where they're coming from -- social media, referral, paid search, or organic search.

Click here to see our monthly snapshot report.
It's continually updated, so you'll be seeing the latest info in real time. Just select the date range you'd like to see and watch the magic.

Global Brand Guidelines

Here you'll find our company's branded color codes, fonts and rules for their use.

bhhs_brand_guidelines_2024.pdf

2026 National Housing Outlook

You can download your own copy of this real estate report from Marketing REsource by searching "HomeServices of America 2026 National Housing Outlook Report". Marketing REsource also contains related shareable ecards, social images and stories, a PDF/flipbook, and other materials.

2024-25 Luxury Landscape Report

Produced in collaboration with Wall Street Journal Custom Studios, the 2024-25 Berkshire Hathaway HomeServices Global Luxury Landscape Report explores the key trends shaping the current global luxury real estate market and offers insights into the future of upscale living experiences. Access the full report today at bhhsluxury.com.

To show this video to your clients, click the "pop-out" located directly on top of the video below in the upper right-hand corner. Or you can find it on Marketing REsource by searching "Luxury Landscape Report 24-25 Sizzle" and downloading the video to your device. Marketing REsource also contains related shareable ecards, social images and stories, a PDF/flipbook, and other materials.

Luxury Landscape Report 24-25 Sizzle.mp4

2024 Sales Convention

On April 16, Gretchen gave a presentation updating agents on what we learned at 2024 Sales Convention in New Orleans. Below is the slide deck from that presentation. Enjoy!

SMLRE 2024 Marketing Forum Presentation.pptx

Contact Marketing

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