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A quick guide to marketing features for agents at Berkshire Hathaway HomeServices Smith Mountain Lake Real Estate
Get help on the following topics
Get help on the following topics
Our agent websites and CRMs are powered by
Real Estate Web Solutions. To log in, scroll
to the bottom of SmithMtnLake.com.
Click "realOMS login", located in the black bar.
Agent default logins are:
Username: MLS agent ID
Password: realtor123!
(You will change these during your first login)
Use REWS to build and sort your contact list, send ecards and letters, auto-create listing flyers, contact all agents within the Roanoke Valley MLS, customize your website, post on your blog, access your reports and company logos/documents/resources, and much more!
For help or to recover your password, email Vicky Erdel at vicky@rewsllc.com or call 314.677.1311 Ext.400
REsource Center is key to your business! From here, you can access CHALK Digital (detailed below), Social Media REsource (SOCi and ACE Social), The Shop at BHHS (for promotional products), Learn Center (for training opportunities)and Buyer Match. Plus, you can record and upload videos using Videobuzz, and find information about earning and maintaining your Luxury Collection Specialist designation.
From REsource Center, you can access Marketing REsource for property and luxury marketing (including listing kits), personal marketing, global real estate reports, the annual company brand campaign, brand presentations, drip campaigns, a personally branded Real Estate and Lifestyle Planning Guide, and much more.
Connect your business (not personal!) social media pages to Paradym, which auto-posts video tours of your listings 24 hours after the listing enters the MLS. Paradym also auto-posts creative content and creates editable flyers of your listings. Or you can use Paradym to create your own content and share to multiple platforms.
Be sure to reconnect your social pages every three months because the access tokens expire. You will receive an email from Paradym letting you know when this happens.
For login help, email support@paradym.com. For other help, log into your account at my.paradym.com/Login and use the Live Chat feature at the bottom right of the page.
Primary Traditional Theme Colors:
Cabernet: HEX #670038 | RGB 103_0_56 | CMYK 42_100_51_44
Espresso: HEX #2A2223 | RGB 42_34_35 | CMYK 66_68_64_71
White: HEX #FFFFFF | RGB 255_255_255 | CMYK 0_0_0_0
Brand Fonts:
Marcellus (Headlines & emphasis)
Manrope (Body copy)
BHHS SMLRE Logos:
Find our logos on the REWS DocuCloud in a folder called "BHHS Logos 2023"
Request and manage your reviews and testimonials via text, email or social media. Add a review request widget to your website or a review request link to your email signature. Manually add reviews that are sent to you in snail mail or other ways. Connect third party review sites to your account (Google, Facebook, etc) so your reviews appear everywhere you have an online presence.
Email marketing@smithmtnlake.com and Gretchen will go over the platform with you.
All agents should have a Google Business profile that is separate from the company profile. Google prioritizes GB profiles that are updated often, so be sure to add new photos or text updates regularly so your profile is more likely to be shown early in search results.
Email marketing@smithmtnlake.com and Gretchen will help you create or update yours.
CHALK Digital
CHALK Digital
Berkshire Hathaway HomeServices provides a digital ad through CHALK Digital for each listing for one week at no cost. CHALK Digital identifies high-potential local buyers through a combination of their past online viewing habits (mortgage calculators, home listings, and others) and other data scoring criteria. The ad runs across the most popular, reputable digital sites and mobile apps. CHALK Digital provides you with regular reporting on ad placements.
Your CHALK Digital account is accessed via the tiles at the top of the REsource Center homepage.
Company Philanthropy
Company Philanthropy
Berkshire Hathaway HomeServices Smith Mountain Lake Real Estate is proud to support local nonprofits, including:
Take Pride in SML (lake cleanup days)
In addition, our company joins with all others in the network to support the Sunshine Kids Foundation, which provides positive group activities and emotional support for young cancer patients..
We have had a long-time partnership with Foxglove Marketing, based in Roanoke, for our internet search engine marketing campaign. Their team ensures that our company and our listings show up early in search results online. They continually monitor our clicks, impressions and click-through rates, and adjust our keywords based on what's hitting well and where they're coming from -- social media, referral, paid search, or organic search.
Click here to see our monthly snapshot report -- it's continually updated, so you'll be seeing the latest info in real time.
Our company commercial is aired via Effectv on streaming TV. See the Documentation page for the latest report regarding our campaign.
Where: Set-top Box VOD, Connected TV, App and FEP TV Everywhere inventory (more detail at link above)
Who: Effectv's base of authenticated TV and internet subscribers ensures accurate ad delivery to our intended target -- the wealthiest households in specific ZIP codes within Raleigh, Charlotte and Washington, D.C.
Order Business Cards & Merch
Order Business Cards & Merch
Email marketing@smithmtnlake.com to request business cards, name badges and other merchandise.
Jump to a section
Jump to a section
Need in-person marketing help?
Need in-person marketing help?
Call Marketing Director Gretchen Tipps at 540.525.2193 or email her at marketing@smithmtnlake.com to schedule an in-person meeting at the main office.
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