Students live the experience of entrepreneurship during this engaging course where the value of innovation, hard work, and doing good in their community is learned. Through an eye-opening study on advertising, students learn the art of persuasion. They then conduct product research and hit the science lab to create their own lip balm product- all for a worthy cause of their choice. Within this course, students will analyze costs, research ingredients, generate a logo, develop effective advertising strategies, and put their hard work to the test with a lip balm sale at the X-STREAM Games and Expo and other school events!