Communications & Design

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Communication Strategy

Smarter Good supports clients in identifying and enforcing their most compelling strengths-based narratives. We dive into their landscape, approach, impact, and priorities to analyze and shape their positioning and key messages, define their audience segments, and determine platforms most effective for their communications. Our goal is to help our clients distinguish their identity within their space in a consistent and authentic manner representative of their values.

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Usual Duration: 12 -16 weeks • Starts at $7,500

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Discovery and Assessment

Smarter Good will audit and review the client’s existing communications strategy (if available), content, and materials to uncover any current gaps and strengths. The audit and review will cover:

Facebook, YouTube, Twitter, Instagram, LinkedIn
Current and anticipated website content
Fundraising/marketing collaterals

Research and Insights

Smarter Good will scan and analyze the client’s landscape, competitors/similar organizations, and stakeholders to gain insights into communication trends, opportunities, and best practices in their issue area, geography, or sector.

Key strategies

Based on the assessment and insights, Smarter Good will propose client’s communications strategy which will cover:

Positioning statement
Key messaging framework
Target audience profiles
Platform recommendations
Tactical and creative approaches (optional)
Brand book or guidelines covering copy and design usage (optional)

Creative Development

Our Creative Development service produces communication materials tailored for your audiences on digital and traditional platforms. Smarter Good’s writers and designers conceptualize, develop, and refine the content to capture and share your work and impact on social change and your communities’ diverse stories. Clients use the services to share their stories with donors, partners, volunteers, advocates, and other stakeholders to attract and retain support.

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Usual Duration: 3 months minimum • Price varies

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Creative Content Support

Social media content strategy and development
Newsletter content strategy and development
Website content and design
Email appeals
Blog posts
Infographics
One- or two-pagers
Customized creatives (e.g. special publications)

PR and Corporate Communications

Annual reports
Press releases and articles
Executive speeches and messages, talk points
FAQs, fact sheet, executive profiles and summaries
Corporate video script and editing

Virtual Fundraiser and Event Collaterals

E-invitations
Web/print poster, banner, and fliers
Brochure
Event backdrop
Booth design

Branding and Identity

Brand name studies
Logo development,
Tagline, motto, manifesto
Branded templates (email signatures, IDs, letterheads, slide templates, business cards, etc.)

Communication Campaigns

Smarter Good will develop a plan and recommend the relevant Creative Development support for time-bound campaigns (such as for Giving Tuesday or End-of-Year) meant to inspire varied actions such as donating, registering, peer-fundraising, or sharing content. The goal is to create campaigns that expand reach, attract new advocates, and motivate supporters and stakeholders to continue championing the organization.

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Usual Duration: 3 months minimum • Starts at $6,000

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Campaign Strategy

Smarter Good will develop a plan based on an assessment of current content and/or past campaign strategy, insights into client’s target audience and the key messages that will best connect with them, and an understanding of best practices in client’s space. We will recommend key messages, creative concepts, platforms, and timelines.

Production and Implementation

Once the plan has been approved by the client, Smarter Good will proceed to Creative Development (copywriting and designing the different materials) and campaign implementation (managing timelines, posting and/or sending, reporting).

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