“CEOs’ Simple Trick on Earnings Calls: Saying ‘I,’ ‘We’ and ‘Us,’” Wall Street Journal, August 7, 2017
“Lessons for 2018 from the Worst Hack of 2017,” Forbes, February 1, 2018
"Should CEOs Say “I” or “We”?: How Pronouns Secretly Affect Investor Decisions," USD Business Insight Research Hub, December 2020