I teach at the intersection of data, AI, and marketing decision-making, across MBA, executive, and specialized master's programs.
AI in Business — International MBA
How AI creates business value: what current systems can and cannot do, where prediction ends and human judgment begins, and how managers should evaluate, adopt, and organize around AI tools.
AI for Executives — Executive MBA
An intensive program for senior leaders on AI capabilities, evaluation, and organizational adoption, built around real business cases rather than technical fundamentals.
Marketing Strategy — Executive MBA
Strategic frameworks for positioning, targeting, and competitive decision-making.
Marketing Research — International MBA, Executive MBA, BBA
Designing research to answer business questions: experiments, surveys, choice models, and the interpretation of causal evidence.
Customer Analytics — MBA and Master of Business Analytics
Data-driven customer management: segmentation, targeting, lifetime value, A/B testing, and measuring the causal impact of marketing actions.
Customer Relationship Management — Master of Business Analytics
Building and analyzing long-term customer relationships using transaction and behavioral data.
Doctoral Supervision
I supervise PhD students in empirical marketing, causal inference, and digital platforms. Recent and current students include Xilin Song (UBC, expected 2028) and Zining Wang (UBC 2024, placed at Boston College).