Public Policy & Regulation
Wang, Yanwen, Muxin Zhai, John Lynch. 2023. Cashing Out Retirement Savings at Job Separation. Marketing Science, 42(4): 679–703. (Practitioner version: Lynch, Wang & Zhai, "Too Many Employees Cash Out Their 401(k)s When Leaving a Job?" Harvard Business Review, 2023.)
Wang, Yanwen, Michael Lewis, and Vishal Singh. 2021. Investigating the Effects of Excise Taxes, Public Usage Restrictions, and Antismoking Ads Across Cigarette Brands. Journal of Marketing, 85(3): 150–67.
Wang, Yanwen, Michael Lewis, and David Schweidel. 2018. A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns. Marketing Science, 37(3): 1–23. (Lead Article)
Lewis, Michael, Yanwen Wang, and Chunhua Wu. 2019. Season Ticket Buyer Value and Secondary Market Options. Marketing Science, 38(6): 913–1084.
Wang, Yanwen, Michael Lewis, and Vishal Singh. 2016. The Unintended Consequences of Counter-Marketing Strategies: How Particular Anti-Smoking Measures May Shift Consumers to More Dangerous Cigarettes. Marketing Science, 35(1): 55–72.
Lewis, Michael, Yanwen Wang, and Carla J. Berg. 2014. Tobacco Control Environment in the United States and Individual Consumer Characteristics in Relation to Continued Smoking. Preventive Medicine, 65: 47–61.
Digital & Technology Marketing
Liu, Yahui, Lei Wang, Shuai Yang, and Yanwen Wang. 2025. AI-Powered Digital Streamers for Online Retail: Empirical Evidence and Design Strategies Through Experiments. Information Systems Research (Articles in Advance).
Wang, Yanwen, Chunhua Wu, and Ting Zhu. 2019. Mobile Hailing Technology Value and Taxi Driving Behaviors. Marketing Science, 38(5): 733–912.
Wang, Yanwen, Michael Lewis, Cynthia Cryder, and Jim Sprigg. 2016. Enduring Effects of Goal Achievement and Failure within Customer Loyalty Programs: A Large-Scale Field Experiment. Marketing Science, 35(4): 565–575.
Methodology
Goldfarb, Avi, Catherine Tucker, and Yanwen Wang. 2022. Conducting Research in Marketing with Quasi-Experiments. Journal of Marketing, 86(3): 1–20.
Hagen, Linda, et al. (incl. Yanwen Wang). 2020. How Can Machine Learning Aid Behavioral Marketing Research? Marketing Letters (Choice Symposium Special Issue), 31: 361–70.
Selected Work in Progress
Guo, Tong, Xinyao Kong, and Yanwen Wang. Mandating Price Transparency: Evidence from Hospital Price Disclosure. Under review, Marketing Science.
Wang, Yanwen, Muxin Zhai, and John Lynch. Effects of Auto-Escalation on 401(k) Retirement Savings Accumulation: When, Why, and Who Does It Help? Under review.
Wang, Zining, Yanwen Wang, Shuai Yang, and Hongju Liu. Stream-In or Stream-Out? Comparing Sales Impacts of In-House and Influencer-Partnered Livestreaming. R&R, Production and Operations Management.
Jo, Wooyong, Michael Lewis, and Yanwen Wang. Can Loyalty to Creators Dilute Loyalty to Promoted Products? Under review.
Song, Xilin, and Yanwen Wang. Political Candidates' Polarization Standings on Vote Shares. Manuscript in preparation.