Research

Select Publications

1. Wang, Yanwen, Muxin Zhai, and John Lynch. 2023. Cashing Out Retirement Savings at Job Separation. Marketing Science, 42 (4): 679-703.

2. Goldfarb, Avi, Catherine Tucker, and Yanwen Wang. 2022. Conducting Research in Marketing with Quasi-Experiments. Journal of Marketing, 86(3): 1-20.

3. Wang, Yanwen, Michael Lewis, Vishal Singh. 2021. Investigating the Effects of Excise Taxes, Public Usage Restrictions, and Anti-Smoking Ads across Cigarette Brands. Journal of Marketing (Special Issue on Better Marketing for a Better World). 85(3): 150-67.

4. Hagen, Linda, Kosuke Uetake, Nathan Yang, Bryan Bollinger, Allison Chaney, Daria Dzyabura, Jordan Etkin, Avi Goldfarb, Liu Liu, K. Sudhir, Yanwen Wang, James Wright, Ying Zhu. 2020. How Can Machine Learning Aid Behavioral Marketing Research? Marketing Letters (Choice Symposium Special Issue).

5. Michael Lewis, Yanwen Wang, Chunhua Wu. 2019. Season Ticket Buyer Value and Secondary Market Options. Marketing Science, 38(6):913-1084. 

6. Wang, Yanwen, Chunhua Wu, and Ting Zhu (2019) Mobile Hailing Technology Value and Taxi Driving Behaviors. Marketing Science 38(5):734-755.

7. Wang, Yanwen, Michael Lewis, and David Schweidel. 2019. A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns. Marketing Science, 37(3): 1-23.

8. Wang, Yanwen, Michael Lewis, Cynthia Cryder, and Jim Sprigg. 2016. Enduring Effects of Goal Achievement and Failure within Customer Loyalty Programs: A Large-Scale Field Experiment. Marketing Science, 35(4): 565-575.

9. Wang, Yanwen, Michael Lewis and Vishal Singh. 2016. The Unintended Consequences of Counter-Marketing Strategies: How Particular Anti-Smoking Measures May Shift Consumers to More Dangerous Cigarettes. Marketing Science, 35(1): 55-72.

10. Michael Lewis, Yanwen Wang, and Carla J. Berg. 2014. Tobacco control environment in the United States and individual consumer characteristics in relation to continued smoking: Differential responses among menthol smokers? Preventive Medicine, 65: 47-51.

Select Working Papers

1. Kim, Suh Yeon, Michael Lewis, and Yanwen Wang. Physical Store Openings and Product Purchase and Return Behaviors: A Quasi-Experimental Approach Using the Causal Forest Method. 

2. Jo, Wooyong, Mike Lewis, and Yanwen Wang. When Influencers Create Content: The (Possibly) Conflicting Roles of Live Streamers. 

3. Wang, Yanwen, Shuai Yang, Hongju Liu and Zining Wang. Sales Impact of Livestreaming Video Ads.