Courses Taught

Hong Kong Polytechnic University

MM6771 Current Topics in Consumer Judgment and Decision Making (PhD elective)

MM3721 Consumer Behavior (Undergrad core)

MM587 Consumer Behavior (Master core)


Peking University

02814910 Consumer Behavior Seminar 1 (PhD core)

02817390 Marketing Management (MBA core)

02839510 Scientific Thinking and Practice (Undergrad core)


University of Florida

MAR3503 Consumer Behavior (Undergrad core)

MAR6930 Customer Analysis (MBA)

MAR6930/MAR6507 Customer Insights (MBA)

MAR6930 Consumer & Managerial Decision (MBA)