Woonam Hwang
Management Science and Operations (MSO) Lab.

Introduction

Hi, welcome to the MSO Lab! My name is Woonam Hwang and I joined the Industrial and Systems Engineering department at KAIST in August 2024. Prior to that, I was at HEC Paris from 2015 to 2019 and at David Eccles School of Business at the University of Utah from 2019 to 2024. 

My main research interest is in operations management, focusing on improving the operational efficiencies in various areas such as supply chain management and healthcare. Specifically, I am interested in the following areas:

• Supply chain management

  • ESG (Environmental, Social, and Governance) issues in supply chains

  • Risk management (e.g., disasters, cyberattacks, espionage)

• Healthcare

  • Healthcare policy design

  • Payment scheme

• Socially responsible operations in various domains (e.g., content platform)

• Behavioral operations, behavioral economics

In terms of methodologies, I primarily utilize game theory and optimization to solve complex issues in the areas described above. Additionally, I apply behavioral theories such as mental accounting and prospect theory to study human behavioral biases in operational contexts.

To prospective students

If you are interested in joining our lab, please feel free to contact me at woonam.hwang [at] kaist.ac.kr along with your CV and a short description of your research interests.