Woonam Hwang
Academic Positions
Assistant Professor, University of Utah, David Eccles School of Business, 2019 - present
Assistant Professor, HEC Paris, 2015-2019
Education
Ph.D. in Management Science & Operations, London Business School, 2015
M.S. in Management Engineering, Korea Advanced Institute of Science and Technology (KAIST), 2006
B.S. in Computer Science, Korea Advanced Institute of Science and Technology (KAIST), 2004
Contact: Woonam.Hwang [at] Eccles [dot] Utah [dot] edu
Research Interests
Socially responsible operations, sustainable operations, supply chain
Behavioral operations, behavioral economics
Publications
"Managerial Mental Accounting and Downstream Project Decisions" with Manel Baucells and Yael Grushka-Cockayne, Management Science. Forthcoming. [Download]
"Cover-up of Vehicle Defects: The Role of Regulator Investigation Announcement" with Soo-Haeng Cho and Victor DeMiguel, Management Science, (2021) 67(6), 3834-3852. [Download].
"Wholesale Price Contracts for Reliable Supply" with Nitin Bakshi and Victor DeMiguel, Production and Operations Management, (2018) 27(6), 1021-1037. [Download]
"A Model of Mental Accounting and Reference Price Adaptation" with Manel Baucells, Management Science, (2017) 63(12), 4201-4218. [Download]
Finalist, 2013 INFORMS Decision Analysis Society (DAS) Student Paper Award
"Adoption of New Online Services in the Presence of Network Externalities and Complementarities" with Jungsuk Oh, Electronic Commerce Research and Applications, (2009) 8(1), 3-15.
Working Papers
"Favorable Risk Selection in Medicare Advantage: The Effect of Allowing Non-Medical Services" with Jonas Oddur Jonasson and Heikki Peura, Under major revision at Manufacturing & Service Operations Management. [Download]
"Content Moderation and Liability" with Bharadwaj Kadiyala and Dongwook Shin (in progress).
"Partners in Crime: Collective Cover-Up of Defects and Cheating in an Automotive Supply Chain" (in progress).