Have you been trying to find more ways to incorporate AI into your content creation? Does it seem like there’s a better way to use AI that you just haven’t tried yet? AI has plenty of potential, yes. But, using it the wrong way (or wrong ways) can actually harm your web marketing efforts. These are some of the ways I use AI in our content.
Remember: this is what works for me and it’s what works for me so far. As AI evolves, as things change, there are going to be other ways to use it. This is just what’s effective right now. AI is something that you’re going to want to experiment with to find what’s best for you.
Old Ideas in a New Way
If you’re like so many of the clients I work with, you have plenty of old content. Maybe it’s on your site, perhaps it’s in your social media feeds, but there’s all sorts of content that you created in the past. This is the perfect “AI fodder,” for lack of a better term.
So, what you might want to consider is: get that old content and run it through AI. Some prompts that you might want to play with include phrases like: “Convey the same information in a new tone. Maintain the same tone,” etc.
What this will do, then, is generate a lot of words. You’ll note I didn’t say that it would do “a lot of writing.” That’s because it won’t. AI, right now, doesn’t really “write” so much as it “makes words.” That’s fine. You can then use your skills and your expertise to make something better.
So, after you’ve run your old content through AI using a prompt similar to what I said above, rewrite what the AI gave you. Of course it’s going to get things wrong. Of course it won’t make sense in many places. After all, AI “hallucinates” or whatever word they’re telling us today.
This is where your experience comes in: you’ll fix what’s wrong with the content and make it sound so much better. Then, when it’s as you want it to be, you’ll have content that’s right, true, and proven, but entirely new – which is exactly what you want it to be.
Imagine It’s an Employee Pitching You Ideas
Another way to look at what AI gives you is to see it as an employee. I’ve written about this before on here, but you can get pretty far thinking of AI as someone who’s working for you. They may be kinda new, but they’re trying their best.
This is an approach you can use the AI for if you’re stuck on what to write about. It’s a modified version of how I used to use search engines for topics. Just straight up ask the AI a question. Generate topics.
For example, if you’re a personal injury attorney looking for new content to write about, maybe ask it: “what do people want to ask a personal injury attorney?” Then, it’ll most likely give you a few examples.
Whatever the machine gives you, it’s not something that you’re going to want to use in and of itself. It’s just the starting point. Then, you’re going to want to put your own expertise to work, again. Take what it gives you and then use that as a springboard to your actual content.
Like, to use the example, perhaps one of the answers it gave you is: “what do personal injury attorneys cost?” That’s something that many people don’t know the answer to. Then, you could create content about how you work on contingency, payment plans, and so forth.
If you don’t have someone to bounce ideas off of, AI can do in a pinch.
“The Bad Version”
That’s a phrase I use often when I’m creating content (or even just discussing content). It doesn’t mean that I’m creating something that’s “bad,” not good, or of low quality. Far from it. What it means is that I’m showing an example of what the content should sound like before I take the time to focus on it and create it.
To continue with the example of the personal injury attorney, maybe they say to me: “Greg, I want a page about class action lawsuits.”
In the moment, I might say something like: “Great! So, the bad version is, my name is so-and-so, experienced class action attorney, these are the kinds of class action suits I can handle. Here’s what a class action lawsuit is, what you can expect from it, and so forth.”
From this “bad version” you can find the framework for the “good version,” that which is going to go on your site. You can ask AI for this, too.
Typically, this is what you’ll get if you straight up ask AI to write a blog, a page, etc. The words it generates aren’t good content, but they’re the “bad version,” the “first draft,” if you will. Then, write from scratch something better that follows similar parameters and makes the same points. That way, you’re getting something positive from AI without being locked into its writing.
Web Marketing Experts for Your Company
There are many more applications for AI but that’s what I’ve been using right now. Here at Website Depot, we use every tool necessary to help our clients to grow their businesses. Whether you’re a startup or a multinational corporation, we can help your business to go to the next level.
To see how we can help, schedule a free evaluation with us. You can do so through our site or by calling.