Have you sat down to create content but just can’t quite do it? Has it been more of a struggle than it should be? Did you wake up on a Saturday and realize that you didn’t post a blog on the company website so you have to do something right now? Content, as Danny Star says, is king. Content does not wait. In a perfect world, you’d be able to take all the time you need for content. Since we don’t live there, you may have to create content on deadline very quickly. These are some omnichannel digital marketing in Los Angeles tips I use. (Of course, you can use these anywhere.)
Marshall Your Resources to Show the Real You
You need to create content fast. Before you just start posting, look around. What do you have right where you are? If you’re like most people, you’ve got a phone. Maybe there’s a computer around you, too. That in and of itself can be enough.
The other day, I was in a studio that costs thousands of dollars. It’ll be used to create great content for many, many years, that will help that business owner to grow their business. If you’re just starting out, though, you probably won’t need all of that just yet (but, if you can afford it, go for it).
What you can show with that phone/laptop/and so forth is your company’s authenticity. You can show the “real you.” That’s true whether the “real you” is you yourself, the company, your services, etc.
Authenticity isn’t expensive, nor does it have to be crafted over a long period of time. When in doubt, show the true, authentic nature of your company. How do you do that? Well, go back to your mission statement, your goals. If you can post just a picture that really shows that, each day, in a pinch, you’ll have the foundation of a good content strategy.
“Today at Work”
Still don’t know what to show? Ask yourself another question: what’s happening today at work? If you want to showcase your business, well, showcase your business. Let’s see what you’re doing today. This doesn’t have to be some big enormous thing, sending out a new project, etc.
Instead, you can just show something simple, something that shows off how good you are at what you do. If you’re a store, let’s see some products that are on sale. Maybe even show them being stocked.
“But there’s nothing going on at work today.” OK, fine. (I’m not sure I believe you, but, fine.) Then what’s going to be happening? What should your customers/clients be looking forward to?
“There’s nothing coming up.” OK, you’re being a bit combative with these questions, but whatever. Then tell us about something we can do, some tips about your business.
Again, if you’re a store, tell us about how if someone has your products, what they can do with them to get the most out of them. Or, if you sell services, tell us how someone can prepare for your services, or maintain the work that they’ve done.
These don’t have to be really well-written videos, nor do they have to be particularly “funny” or even “entertaining.” Sure, that’d all be great, but it’s not the kind of thing that you have to stress yourself out about.
There’s an old Alfred Hitchcock quote, which is something like: “we, the audience, like someone who’s good at their job.” That’s what you have to show. When in doubt, when unsure what to do, let’s see someone who’s good at their job. You show us that, you’ll always be a bit ahead of the game.
Find a Problem then Find a Solution
Your customers/clients have problems right now. So, if unsure what to create, create content about how your goods/services can solve problems they have right now. Make it topical. Make it about something that’s going on right this second, something they’re wondering about.
Don’t know where to start? Ask yourself: “what problems am I struggling with?” Once you find the answer to that, the odds are good that you’ll find your customers/clients have the same issues.
Case in point, as of this writing, in the eastern part of the United States, there are blizzard-like conditions rolling in. These could affect everything from local schools to professional sports. So, if you’re creating content for customers there and you need to do something fast, make it about that.
Yes, if you sell shovels or something, you want to mention that. But, you can reference that storm in just about any context, just to get something out there. This can even be something as small as offering support, highlighting charities that you work with in the area that can help with this sort of thing, etc.
These are the little gestures, the tiny things upon which a big, successful content strategy is based upon, step by step.
Omnichannel Digital Marketing in Los Angeles to Help
These are just some of the tips I use. There are many others. Of course, with our clients, I map this stuff out way in advance, working with them to the extent that they prefer. We can do the same for you, so that you don’t have to worry about what I’ve mentioned above.
To see how we can help, schedule a free evaluation with us through our site or by calling.