Victor Orozco-Olvera founded and leads the World Bank Group’s program on entertainment media for social impact within the Development Impact Department (DECDI) in the Research Division.
His research focuses on the intersection of development economics, AI, behavioral economics, and the role of mass media in driving behavior change. He runs this program in close collaboration with researchers and practitioners across governments, the World Bank, the International Finance Corporation, development partners, and leading entertainment media and technology organizations, including MTV, Discovery, Meta, Girl Effect, Impact Lounge, and ONE Campaign.
His work has been presented in high-level forums such as UNGA, WBG spring meetings, the Skoll World Forum, and the Sundance film festival, and has been featured in media outlets including NPR, Bloomberg, El País, The Telegraph, The Times of India, and The Hollywood Reporter.
He holds a Master’s in Public Affairs and Economics from Princeton University and a PhD in Social Intervention from Oxford University.
As part of the WBG's Entertaining Change sessions in Fall 2025—from UNGA to Abuja, Lagos, and Los Angeles—Actor, Director and Producer David Oyelowo underscored that prioritizing women is smart business for entertainment media and highlighted how AI can democratize opportunities for under-resourced creators across the industry.
Our research shows that short edutainment clips produced by Population Foundation of India that were distributed through Facebook reshaped gender attitudes of social media users in India.
Ms. Sharon Stone discussed how entertainment media can be better used for global impact at a forum co-organized by WBG and the Hollywood Foreign Press Association.