Blogs
WB Let's Talk Development, Community health workers and contraceptive access: Findings from Burundi (2025)
WB Let's Talk Development, From clicks to care: Targeting social media to improve health in vulnerable communities (2025)
WB Let's Talk Development, Improving school enrollment and learning through videos and mobiles: Experimental evidence from northern Nigeria (2023)
WB Let's Talk Development, Combating regressive gender norms and violence against women through social media edutainment campaigns – Lessons from India (2022)
HFPA WB forum (2), Preventing Violence Against Women and Girls Through Edutainment (2022)
HFPA WB forum (1), Global Challenges Require Global Solutions: Innovative Partnerships between the Entertainment and Development Sectors (2022) - HFPA article about event main messages (here)
WB Digital Development, Mobile-based solutions can strengthen human capital gains disrupted by COVID-19 in developing countries (2021)
WB Let's Talk Development, How to tame COVID-19 vaccine hesitancy: Edutainment and lotteries? (2021)
WB Voices, "Using Social Media to Change Norms at Scale" (2021)
WB article, "Using Entertainment Media to Reach the SDGs" (2019)
VoxDev (with Abhijit Banerjee and Eliana La Ferrara), “The entertaining way to behavioural change: Fighting HIV with MTV in Nigeria” (2018)
PROFOR, Innovation and Action for Forests, “In Mexico, payments for ecosystem services benefit forests and communities” (2018)
World Bank Perspectives on Development blog “The newest weapon against HIV/AIDS in Africa? MTV” (2016)
Media and WB Coverage
The Telegraph, "How Brazil reversed its teenage pregnancy epidemic" (2025)
The Times of India, "Facebook vs Malaria: How social media campaigns can influence public health" (2025)
The Guardian Nigeria, "W’Bank, others push for investment, innovation to drive creative economy" (2025)
Econothon (WB interview): The Late with Nate Show (2019)
NPR, “Watch The MTV Soap Opera that Is Secretly Teaching Sex Ed” (2017)
BBC Media Action, “The rise of edutainment: taking stock of the evidence” (2017)
Main website of the World Bank article (2017)
The Hollywood Reporter, “MTV Shuga' Viewers Twice as Likely to Get Tested for HIV, World Bank Study in Nigeria Finds” (2016)
El Pais, “Su show favorito de televisión le puede salvar la vida” (2016)
Bloomberg TV, “Using Data, Entertainment to Combat HIV Stigma” (2015)
A selection of short clips of My Better World reshaped parental aspirations and attitudes, reducing out-of-school children by 42 percent.
Feed The Monster, an open source app translated into over 60 languages, was shown to be a cost-effective tool for teaching how to read in a low-literacy setting when combined with MBW and the Global Digital Library.