Twitter Ads to Promote Your Business

   Twitter lets you instantly get the word out about your product, service, project, or idea. But to use Twitter promotion, you have to be the sort of Twitterer that people will choose to follow, as only your followers will ever see your tweets (posts).    Twitter has over 500 million users. As part of your online branding, your business is likely to be here. Are you using promoted tweets, accounts and trends as part of how you twitter for business? Advertising is often a major business expense. For a new or small business, ad costs can take up most of the budget. Luckily, free advertising options exist. Some of these options work better than others. Knowing the top ways to promote your business for free will help you save money and generate new customers.  Here are some tips to boost your brand by promoted tweets:1.Tweet short profiles about company staff:Customers love to learn about the people behind their favorite products. They want to learn about the people in your company. Too many companies on Twitter are more focused on selling that they miss how much of a sales impact a little humanizing does. If you have a customer support team, put a face to their helpful advice. Your customers will appreciate having a better idea of who they are talking to

2. Promote Great Content: Make your content engaging and interesting; think informational or inspirational, not salesy. Remember, a Promoted Tweet is only the beginning of a long engagement conversation. You’ll need to continue tweeting great, shareable content via both regular and Promoted Tweets, so your followers continue to get frequent updates on your messages and promotions.

3. Focus on Events: Make your ad spends exciting, and time based. Promote events you are having to spread the word quickly and exponentially.

4. Increase your Budget: Twitter recommends using up to 6 tweets in a rotation for your Promoted Tweet campaigns – all aimed at one specific landing page. Having 6 different tweets to play with means you can tweak messaging, create a story, and give additional info about your campaign or offering.

5. Own the Hashtag: Promoted Tweets are a great way to introduce a new hashtag you intend to use either for an event, new product, or new brand campaign. Introduce and use the new hashtag in all your Promoted Tweets. Make sure that the Promoted Tweet you’re purchasing contains phrases and keywords that are directly relevant to your business.

6. Geotarget: Even if your business doesn’t operate in one geographic place, target your Promoted Tweets to an area where your demographic lives. Start by targeting traffic that’s more specific than U.K.-based so you aren’t wasting your money on people who won’t buy.

7. Promote Tweets That Will Be Shared: As with any social media push, you need to provide consumers with “information they can use.” When using Promoted Tweets, make sure to give readers a reason to either follow you or retweet your message. If they simply read your message but take no action, you have missed a major opportunity for engagement.

8. Tweet reviews and articles about your company products: Link, with minimal commenting, articles and product reviews. Even better, try to link to reviews by trusted consumer agencies and websites. Essentially, you’re not saying how fantastic your products are, someone else is.

9. Link to customer testimonials on your website: People trust other people. People trust people they’ve never met more than they trust the company that’s pushing them to buy their latest product. Let your customers to the selling for you.

10. Tweet Twitter-exclusive promotional codes, sales and giveaways: This technique is virtually foolproof: not only will your chances of your promotion going viral, you’ll gain new followers just because they want the inside scoop on your next deal. But don’t go overboard. You don’t want to flood everyone’s stream with posts of redundant information that can seem very pushy.

                     Use Promoted Tweets

 Small businesses wanting to expand the reach of their message plus increase follower base should consider Promoted Tweets. Promoted Tweets are generated directly from your own tweets; Twitter will monitor your account for engagement and promote your best tweets to the top of a user’s feed.

With Promoted Tweets, you can get targeted traffic to your website by paying per click, and then you get the added benefit of followers and tons of brand exposure on Twitter.

To measure beyond followers and engagement, in addition to using Twitter’s results reporting, you can also use Google Analytics to see how much site traffic is coming from Twitter. You might also consider creating a special landing page where you can drive Twitter users, or develop Twitter-specific codes or coupons to track customers who find you through these funnels

                               Use Twitter Hashtags for Your Business

In your small business' case, you may choose to attach a hashtag, such as #smallbiz, or even your brand's name itself. This improves the chance that other Twitter users will find your tweet in targeted Twitter searches.

If you seek a more specific conversation, narrow hashtags down by topic. The #marketing hashtag contains a ton of small business-related content, as does #sales. Or take a peek in the #startups or #entrepreneurs hashtag for inspirational profiles in the space. Finally, if you're looking for tips on meeting like-minded businesspeople, try the #networking hashtag.

Events are great opportunities for creating conversation around hashtags. Award your event a unique hashtag well before the actual date; you'll be able to generate content and discussion about the event before it even begins.