Facebook Advertising Tips

 Almost half of all the sharing that happens online is done on Facebook. This in itself is testament enough that Facebook does the job of connecting people fairly well. However, there are some tips and tricks that can allow you to get more out of Facebook.

New to Facebook advertising and not sure where to start? Try starting with the Page Likes objective – you’ll build your audience and encourage folks to like your page. More likes make you look popular, which encourages more people to like you in a domino effect – it’s a safer alternative to buying followers on social media.

You don’t need a Facebook Page to create a Facebook ad. You can create an ad for a website by selecting the Clicks to Website objective or the Website Conversions objective. Be aware though that Facebook ads not connected with a Facebook page will appear exclusively in the right column, not in the News Feed.

 Customize your ad headline. When promoting a Facebook page, the automatic setup is for the ad headline to be the same as your page’s title. Instead of leaving it as-is, type out your own customized ad headline to make the ad more enticing.

Add multiple images to your ads. Add multiple images to a Facebook PPC ad for extra variety and to test how different images coupled with your ad text perform. You can upload up to six images to accompany your ads at no extra cost.

 Upload photos in high resolution.Sometimes you'll find that a gorgeous photo you wanted to share with your friends appears tiny and blurry after adding it to your social network profile. Remedy this by going into your Facebook albums and, before uploading a photo, click the "High Quality" box.

 What size image should you use? Facebook recommends uploading an image that is 1200x627 pixels for your ads. You’ll be provided with more specific image size recommendations depending on the type of ad you’re creating, but make sure your image is at least 600 pixels wide for appearing in the News Feed.

 Make new friends or focus on the old. You can target your Facebook ads exclusively to users who are already connected to your Facebook page, or you can choose to target them and their friends, or those who aren’t connected to your page yet at all.

Download a Friend’s Photos.With your friends eagerly snapping new pictures and uploading them to Facebook, chances are you’ll come across one or two that catch your eye. To download and save a friend’s photo to your hard drive, open the photo and click the gear icon in the top right corner. From the drop-down box click Download and choose where you want to save.

 Download your entire Facebook history.Under your Account Settings page, a small link will appear at the very bottom of the options list. Click "Download a copy of your Facebook data" to begin the process of securing your entire archive.

Subscribe to the RSS feed of your Notifications.Go to Facebook's notifications page and click on the RSS link to find the RSS feed containing all your recent notifications. You can then subscribe to this feed in any desktop based RSS reader to instantly know when a new notification occurs.

  FB Purity - This plug-in returns your Facebook to an earlier day, back when spammers and useless clutter wasn't a hinderance to your browsing habits. You can hide any type of notification you wish, including birthdays, relationship updates, tagged photos, links, and much more. You can make your social experience as simple as you wish.

Did you know that when you create an ad on Facebook, you can choose up to five different images for your ad? Facebook will rotate between the images and use the one that gets the most clicks or impressions. Also, you can choose very specific markets for your Facebook ads.