Social Justice, Public Service and Use of Tools for the Digital Age
In this module, we explore digital tools for outreach and engagement in advocacy domains. How are organizations, government agencies and non-profits using social media and dynamic sites to provide information, outreach and services to online citizens? How could they do it better? What do employees need to understand about representation if the organization is to avoid mis-steps and pitfalls? Are there new practices you admire/dislike?
Learning Outcomes:
Summarize the history of social media
Describe what is meant by Web 2.0 and its impact on (traditional) "push" information
Discover social media goals and guidelines from various organizations
When Professor Michael Wesch of Kansas State University uploaded this video in January of 2007, it became an instant viral video. More importantly it started a conversation about how we are all connected - in our classes and in the social digital world. The tools have changed since then, but the message is still the same.
Please browse the following articles, focusing on the ones most relevant to your discipline or interests. Choose one to read deeply and use in response to your OWN definition of social media. Be prepared to defend the meaning of Web 2.0 and how it evolved as a social platform. Be prepared to use your reading as evidence for your sense of rules, policies, expectations that need to be in place, and how understanding possible concerns to be explored can help us shape a social media policy and platform for our organization.
The History and Evolution of Social Media from Webdesigner Depot
The Early History of Social Media [INFOGRAPHIC] from Mashable
What Is Web 2.0 by Tim O'Reilly
Web 2 Now: Social vs Traditional Media (Comm Majors: Great Read!)
Extraneous Readings/FYI