SEO Vs BRAND

SEO vs Brand

Quite a few SEO’s believe that SEO should be forced on the large majority of websites. The point they are missing is that SEO is not always compatible with the desired brand image, and SEO will never be as important as brand.

Google is currently #9 on Google for the search term Search Engine. Give that to an SEO and he’ll probably tell Google to add the words search engine to the page titles and put it on the index page in heading tags.

Of course that would unthinkably devalue Google’s brand. But that is exactly what SEO’s do to thousands of websites every month.

Is it so odd that none of the most successful sites on the Internet participate in SEO? Is it so odd that the highest trafficked and most profitable websites on the Internet rely on branding and affiliate marketing instead of on-page SEO?