Erin Meyer is a USA-born author and professor at an international management school. In her book "The Culture Map: Breaking Through the Invisible Boundaries of Global Business", she offers key tactics and strategies to help business people overcome cultural obstacles and obtain success. She provides a field-tested model based on 8 scales that can be used to determine how cultures vary along a spectrum. On the maps below, each scale has been expressed in a range that varies from 0 to 100.
* Answer this questionnaire to find out which countries are most compatible with your business cultural profile.
1 - Communicating - low (red) / high (green)
Low-Context: Good communication is precise, simple, and clear. Messages are expressed and understood at face value. Repetition is appreciated if it helps clarify the communication.
High-Context: Good communication is sophisticated, nuanced, and layered. Messages are both spoken and read between the lines. Messages are often implied but not plainly expressed.
2 - Evaluating - direct (red) / indirect (green)
Direct negative feedback: Negative feedback to a colleague is provided frankly, bluntly, honestly. Negative messages stand alone, not softened by positive ones. Absolute descriptors are often used when criticizing. Criticism may be given to an individual in front of a group.
Indirect negative feedback: Negative feedback to a colleague is provided softly, subtly, diplomatically. Positive messages are used to wrap negative ones. Qualifying descriptors are often used when criticizing. Criticism is given only in private.
3 - Leading - egalitarian (red) / hierarchical (green)
Egalitarian: The ideal distance between a boss and a subordinate is low. The best boss is a facilitator among equals. Organizational structures are flat. Communication often skips hierarchical lines.
Hierarchical: The ideal distance between a boss and a subordinate is high. The best boss is a strong director who leads from the front. Status is important. Organizational structures are multilayered and fixed. Communication follows set hierarchical lines.
4 - Deciding - consensual (red) / top-down (green)
Consensual: Decisions are made in groups through unanimous agreement.
Top-down: Decisions are made by individuals (usually the boss).
5 - Trusting - task (red) / relationship (green)
Task-based: Trust is built through business-related activities. Work relationships are built and dropped easily, based on the practicality of the situation. You do good work consistently, you are reliable. I enjoy working with you, I trust you.
Relationship-based: Trust is built through sharing meals, evening drinks, and visits at the coffee machine. Work relationships build up slowly over the long term. I've seen who you are at a deep level. I've shared personal time with you. I know others well who trust you, I trust you.
6 - Disagreeing - confrontational (red) / avoiding confrontation (green)
Confrontational: Disagreement and debate are positive for the team or organization. Open confrontation is appropriate and will not negatively impact the relationship.
Avoids confrontation: Disagreement and debate are negative for the team or organization. Open confrontation is inappropriate and will break group harmony or negatively impact the relationship.
7 - Scheduling - linear (red) / flexible (green)
Linear-time: Project steps are approached in a sequential fashion, completing one task before beginning the next. One thing at a time. No interruptions. The focus is on the deadline and sticking to the schedule. Emphasis is on promptness and good organization over flexibility.
Flexible-time: Project steps are approached in a fluid manner, changing tasks as opportunities arise. Many things are dealt with at once and interruptions accepted. The focus is on adaptability, and flexibility is valued over organization.
8 - Persuading - principles (red) / applications (green)
Principles-first: Individuals are trained to begin with a fact, statement, or opinion and later add concepts to back up or explain the conclusion as necessary. The preference is to begin a message or report with an executive summary of bullet points. Discussions are approached in a practical, concrete manner. Theoretical or philosophical discussions are avoided in a business environment.
Applications-first: Individuals have been trained to first develop the theory or complex concept before presenting a fact, statement, or opinion. The preference is to begin a message or report by building up a theoretical argument before moving on to a conclusion. The conceptual principles underlying each situation are valued.
References:
1 - Erin Meyer’s country mapping tool.
2 - Erin Meyer's book: The Culture Map. Breaking Through the Invisible Boundaries of Global Business.