@First

aka "Target" -- Hwy 237 at North First Street

Status: Open for business, not completely built out

Permit: CP07-038 and C07-026 and CP07-070

Events: ?

Developer: Hunter/Storm

Acres: 36.3

Units: 73,000 square foot shopping center and a 170 room hotel on 9.8 acres and 880,000 sqft for Brocade's new headquarters (so far)

Details:

• Advertisement for further retail, including a nice map of the site and a breakdown of the NSJ demographics here.
• October 2010: Target has opened!
• July 2010: Brocade has moved into their new headquarters.
• Jan 2010: Mercury News confirms that Brocade's HQ, a "boutique" hotel (Hotel Sierra, 160 rooms), and a 138,00 sqft Target store will be anchoring the @First site. The site will also include 70,000 sqft of additional retail. The developer is hoping to attract a drugstore or small grocery. News store here.
• Dec 2008: The @First project is proposing to include buildings for Brocade's new headquarters, but needs redevelopment agency funds to do so. The details from their council presentation:
  • Map of the HQ buildings
  • Perspective View
  • Phase 1: 562,000 square feet of office space, with an agency investment of $2.5 million.
  • Phase 2: 320,000 square feet of office space, with an agency investment of $1.5 million.
  • Cost-benefit analysis:
    • Direct job impact: 1800 jobs
    • Indirect job impact: 5750 jobs
    • Direct economic output: $936 million per year
    • Indirect economic output: $1.532 billion per year
    • Direct construction jobs: 1280 jobs
    • Indirect construction jobs: 2040 jobs
    • Net increase to general fund: $1.2 million (over term of agreement)
    • Net increase to agency fund: $8.5 million (over term of agreement)
    • City and agency benefits will continue beyond the term of the agreement for as long as Brocade remains in San Jose.
• Feb 2008: Layout of the site
• Feb 2008: Rendered Buildings
• proposed 1 big-box store (rumored to be Target), one smaller niche grocer (rumored to be Trader Joe's), and sit-down restaurants
• The various permits associated with this project list:
  • CP07-070: Conditional Use Permit to construct three buildings, for a total of 164,665 square feet, for commercial retail and garden center uses on a 14.10 gross acre site.
  • CP07-038: Conditional Use Permit for the construction of a 73,000 square foot shopping center and a 170 room hotel on a 9.8 gross acre site.
  • C07-026: Conforming Conventional Zoning from the IP Industrial Park Zoning District to the CG Commercial General Zoning District to allow commercial uses on a 9.8 gross acres site.
• GP06-04-03 rezoning permit
• Notice of proposed development