The purpose of the Unlabel Me campaign and related Facebook page is to raise awareness about dysfunctional behavior labels and to help us all remove them from our usage.
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If you find yourself using one of these labels to describe someone else (or a pet) take a minute to quietly observe what they are actually doing. Describe to yourself what you see!
Ask yourself: "What response do their actions get?"
By doing this you will discover that their actions serve a purpose; They aren't simply behaving this way without reason.
Learn more by reviewing the Behavior Toolkit!