Audience Analysis

My audience is the audience of the Springer: Language Policy journal. They are academics and language policy scholars who speak to the issues of language policy and multilingual education but who do not have a fundamental understanding of cryptocurrencies or blockchain technologies. The audience, therefore, needs to be educationally informed and the tone that I address them in my paper is instructional as if from a classroom lecturer for the sections regarding cryptocurrencies. The sections regarding language policy and communitarianism require speaks to an audience of those familiar with contemporary liberal theory, political economy, and language policy approach. To that audience, I would speak in a rhetoric that is more persuasive to get them to see the significance of the political economy issues being implemented through cryptocurrencies and how that justifies the addition of cryptocurrencies into their discussions on language policy. It is an “if this is so then this should necessarily follow” type of argument that I wish to present to them. Having said that then the audience must already have an understanding of the issues of political economy that are commonly raised by neoliberalism and communitarianism. But since Springer is mostly made up of scientific disciplines then the article that I am writing must also speak to the scientifically minded from other disciplines outside of language policy because they too may be interested in reading about how this little-understood thing called cryptocurrency and blockchain technologies is affecting other disciplines such as language policy.

I am not speaking to an audience of those familiar with cryptocurrencies but I may post my article in its current iteration again on Steemit.com to make additional money on it as well as to inform those familiar with cryptocurrencies how cryptocurrencies and blockchain technologies are seeping to into language policy journals. In this case, my audience would be able to understand the technological history of cryptocurrencies but not necessarily understand the language policy issues. Nonetheless, there may be some who will see other implications based on my arguments for inclusiveness of the political economy of cryptocurrencies into the current communitarian arguments being made. I am not submitting to more than one journal according to the author guidelines set out by the journal, therefore, I am not addressing the issues of the audience regarding other journals such as journals featuring multilingual issues or communitarianism.

My article fits the target audience of the Springer: Language Policy journal because it has a scientific/technological subject which adds to the current communitarian arguments being made. It argues not against neoliberal policies nor for communitarian ideals but is something revolutionary that changes the paradigm of neoliberalism versus communitarianism through the decentralization of political economies. It also fits Springer as a publisher of scientific articles because of its many scientific sources and the logic of the article.