Sumit Gupta is a quintessential modern-day entrepreneur and businessperson, involved in the marketing and advertising industry for over 15 years. He currently is working on the services to be provided with people's endorsements done outdoor. Its abbreviated word is OOH, called in full as out of home advertising services. In his association with the marketing industry for a decade and a half, he has worked with major brands like Apple, Amazon, Flipkart, Motorola, Maruti Suzuki, Honda, Star Sports, Sony Sab and much more units. He has to lead this with the vision to make advertising better and more accessible to consumers, where the advertisement conveys itself through its very contents.
With our lives being fast, our preferences to commute too have become faster. Hence, the metro has become the slowly rising norm in metro cities like Chennai, Mumbai, Kolkata, Delhi amongst the others. Advertising through rail branding or the medium of Metro Advertising is a move which is favorable to the unit, and especially to the marketer as it only then has to put in the effort to grab the customer's attention by showing its uniqueness with the help of minimal words used in the content of the advertisement. The size and else depends on the budget, but otherwise to opt for this way of branding and advertising mostly proves to be effective for major and small brands.
Coming to the objective of Mr. Gupta, out of home advertising is a very intelligent way of advertising as the customers mostly when out of a home are more observant of things than usual. And if luckily, their eye catches the hoarding according to its content, features, sizes, the endorser/ambassador, then it proves in one way or another successful for the business and especially for the advertising or promoting of the business. Ooh Advertising is hence, a relevant step in the advertising world.
Source: http://rapidmetroadvertising.website2.me/blog/ooh-advertising-agencies-in-delhi-ncr