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Advertising has become the most essential and significant part of any business be it big or small. It has had a great effect on the market, the economy of a good and the way it drives, and also people. As it has had a great impact on people it has dominated greatly amongst the series of factors that are essential to run a business or managerial unit. With people seeking relatability and having a better or wider place in the world, advertising has not failed to cope up with keeping this factor/point in mind well. There's been advertising everywhere in every region. The billboards of Bandra, the Delhi Metro Advertisings, the posters on pillars, etc.
Sumit Gupta the founding manager of the unit ICONS has been successful in dominating the advertising market, with the biggest brand names one can think of. From Apple to Motorola, from Flipkart to amazon and else, he has managed to successfully enable and promote grounding and ground marketing through the medium of outdoor media, railway posters, bridge rampart hoardings and much more. with determination and ethic he has managed to reach the highest of highs working with the best brands in 15 years.
He currently is working on OOH advertising, i.e. Out of Home Advertising. The advertising which goes beyond closed rooms where there are bills in newspapers having advertisements, the televised commercial videos for about 2 to 5 minutes air between the shows. Etc. This simply leaves the advertisements found as hoardings, rail/metro branding, station oriented branding, etc. this impacting people greatly as they would be traveling with zeal due to some reasons, many times due to advertising can fulfill the very purpose of outdoor advertisement in a well and good manner so that the process of endorsement works smoothly overall.
Source: http://rapidmetroadvertising.simplesite.com/445121299
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