Recent Publications

1. Harnish, R.J., Traver, E.B., Tarka, P., Nataraajan, R., Slack, J.F. Attitudes toward protecting pollinators: The impact of perceived physical attractiveness and fear of pollinators. Psychological Reports, 2025, online first

2. Tarka, P., Harnish, R.J., and Babaev. J.  Embracing hedonism while being young: The effects of compulsive buying, compulsive hoarding, and spendthiftness. Psychology & Marketing, 2025, 42(7), 1892--1931.

3. Tarka, P., Harnish, R.J., and Babaev. J.  Are we ruly different in personal values and compulsive buying proclivity? Cross-cultural contrasts between the United States and East-Central Europe. International Journal of Consumer Studies, 2024, October, 48(6), 1--37.

4. Tarka P. and Kukar-Kinney, M. How different religiosity facets affect materialism, hedonistic shopping values, and compulsive buying: Toward mediation-moderation effects. Journal of Consumer Affairs, 2024, 58(4), 1126--1160.

5. Tarka P. and Harnish, R.J. Toward better understanding the materialism-hedonism and the Big Five personality-compulsive buying relationships: A new consumer cultural perspective. Journal of Global Marketing, 2023, 36(3), 165--192.

6. Tarka, P., Harnish, J.R. and Babaev, J. Hedonism, hedonistic shopping experiences and compulsive buying tendency: Demographics-based model approach. Journal of Marketing Theory and Practice, 2023, 31(2), 197--222.

7. Harnish, R.J., Ryerson, N., and Tarka, Piotr. Purchasing under the influence of alcohol: The impact of hazardous and harmfull patterns of alcohol consumption, impulsivity, and compulsive buying. Psychological Reports, March, 2023. 

8. Harnish, RJ., Nataraajan, R., Tarka, P. and Slack, F.J. Attitudes toward protecting endangered species: The impact of perceived physical attractiveness of animals and political ideology. Psychology & Marketing, 2022, 40(1): 73--88, (IF = 5.507).

9. Tarka, P. and Jędrych E. Toward an exploratory framework of determinants of marketing research effectiveness in business organizations. Journal of Marketing Analytics, 2022: 1-15.

10. Tarka, P., Harnish, J.R. and Babaev, J. From materialism to hedonistic shopping values and compulsive buying: A mediation model examining gender and cross-cultural differences. Journal of Consumer Behaviour, 2022, 21(4): 786--805  (IF = 3.287).

11. Tarka, P. and Kukar-Kinney, M., Compulsive buying among young consumers in Eastern Europe: A two-study approach to scale adaptation and validation. Journal of Consumer Marketing, 2022, 39(1), 106--120.

12. Tarka, P., Kukar-Kinney, M., and Harnish, J.R., Consumers’ personality and compulsive buying behavior: The role of hedonistic shopping experiences and gender in mediating-moderating relationships. Journal of Retailing and Consumer Services, 2022, 64: 102-125 (IF = 7.135).

13.  Tarka, P. Categorical structural equation modeling.([In:] the Sage Encyclopedia of Research Design, 2ed, Vol 4., pp. 164-169, Sage Publications, 2022 

14. Tarka, P. and Babaev, J. Clinical Screener (CS) Instrument refinement and comparison of compulsive buying prevalence among Polish young consumers of Eastern Europe to Western Cultures. Journal of Marketing Theory and Practice, 2021, 29(2): 210--232. 

15. Tarka, P. and Babaev, J. Methodological insights on measurement and evaluation of compulsive buying behavior in young consumers: The case of compulsive- and non-compulsive buyers. Quality & Quantity, 2021, 55(2): 1581--1611.

16. Tarka, P. and Jędrych, E. On the unstructured Big Data analytical methods in firms: Conceptual model, measurement and perception. Big Data, 2020 (IF = 3.644), 8(6): 478--500.

17. Tarka, P. and Harnish, J. R. Toward the extension of antecedents of compulsive buying: The influence of personal values theory. Psychological Reports, 2020, 124(5)

18. Tarka, P. Influence of materialism on compulsive buying behavior: General similarities and differences related to studies on young adult consumers in Poland and US. Journal of International Consumer Marketing, 2020, 32(3): 243--267.

19. Tarka, P. A scale for testing of knowledge on the effective marketing research processes: multiple group confirmatory (MGCFA) and multiple-indicators-multiple-causes (MIMIC) approach. Journal of Marketing Analytics, 7(2), 94--121, 2019.

20. Tarka, P. Managers' cognitive capabilities and perception of the market research usefulness. Information Processing and Management, 56(3): 541--553, 2019 (IF = 4.787).

21. Tarka, P.  The views and perceptions of managers on the role of marketing research in decisions. International Journal of Market Research, 60(1):774--784, 2018.

22. Tarka, P. An overview of structural equation modeling: its beginnings, historical development, usefulness and controversies in the social sciences. Quality & Quantity, 52(1): 313--354, 2018.

23. Tarka, P. Managers' beliefs about marketing research and information use in decisions in context of the bounded-rationality theory. Management Decision, 55(5):987--1005, 2017.

Working 

1. Tarka, P. A supremacy of the structural equation modeling over regression models in causal inference.

2. Tarka, P. Confirmatory factor analysis vs. item response theory models in scaling Richmond compulsive buying behavior scale.

3. Tarka, P. Conjoint analysis in decomposing consumers' overall importance of personal values.

4. Tarka, P. To rank or to rate: Once again on troublesome choices in scaling consumers' personal values.

5. Tarka, P. Mental bookkeeping: Are consumers still capable of making rational trade-offs when buying products?

6. Tarka, P. Data collection times and the personality traits measurement.

7. Tarka, P. Being agnostic, atheist or religious and the irrational money spending.

8. Tarka, P. Consumers' religion vs. lack of thereof influencing individual proclivity toward personal values.

9. Tarka, P. Hard times and consumers' proclivity toward self-transcendence and conservation values.

10. Tarka, P. Can individual differences in personality predispose people to be, remain, or become religious?

11. Tarka, P. and Kukar-Kinney, M. Why materialists frustrate despite an increasing economic prosperity?

Others

1. Tarka, P. The comparison and influence of different estimation methods on the parameter estimates and fit indices in SEM models under 7-point Likert scale. Archives of Data Science, Series A, 2(1):1--16, 2017. 

2. Tarka, P. The influence of macroeconomic factors on the financial expenditures and development of the marketing research. Journal of Economics and Management, 22:151--161, 2015.

3. Tarka, P. Likert scale and change in range of response categories vs. the factors extraction in EFA model. Acta Universitatis Lodziensis - Folia Oeconomica, 1(311):27--36, 2015.

4. Tarka, P., Lobinski, M. Decision making in reference to model of marketing predictive analytics: theory and practice. Journal of Management and Business Administration, Central Europe, 22(1):60--69, 2014.

5. Tarka, P. Model of latent profile factor analysis for ordered categorical data. Statistics in Transition, 14(1):171--182, 2013.

6. Tarka, P. Geometrical perspective on rotation and data structure diagnosis in factor analysis. Ekonometria, 1(39):198--209, 2013.

7. Tarka, P. Psychographics usefulness in marketing research - targeting consumers and creating advertising copy. Service Management, 11:121--128, 2013.

8. Tarka, P. Construction of the measurement scale for consumers' attitudes in the frame of one-parametric Rasch model. Acta Universitatis Lodziensis - Folia Oeconomica, 286:33--340, 2013.

9. Tarka, P. Customers research and equivalence measurement in factor analysis. Statistics in Transition, 13(1):143--158, 2012.

10. Tarka, P. Key determinants of marketing research effectiveness. Poznan University of Economics Review, 12(1):40--50, 2012.

11. Tarka, P. Measurement, reliability estimation in a view of classical true-score theory. Argumenta Oeconomica, 27(2):65--99, 2011.

12. Tarka, P. Statistical choice between rating or ranking methods of scaling customers' values. Statistics in Transition, 11(1):177--186, 2010.

13. Tarka, P. Latent variable models: issues on measurement and finding exact constructs in customers values. Polish Statistical Review, 57(4):142--167, 2010.

14. Tarka, P. Conjoint analysis within the field of customer satisfaction problems: a model of composite product/service. Statistics in Transition, 9(2):311--326, 2008.

Books

1. Tarka, P. Determinants of marketing research effectiveness. \Polish Title: Uwarunkowania skuteczności badań marketingowych, Poznan University Press, 2017, pp. 316

2. Tarka, P. Scales construction for consumers' personal values - methodological aspects and application. Poznan University Press, 2015, pp. 456

Book Chapters

1. Tarka, P. CFA MultiTrait-MultiMethod model in comparative analysis of 5, 7, 9 and 11 point scales. In: Wilhelm, A. and H. Kestler, (Eds.), Studies in Classification, Data Analysis and Knowledge Organization: Analysis of Large and Complex Data, ch. 9, Berlin: Springer Verlag, pp. 137--155. 2016.

2. Tarka, P. Multidimensional measurement model of the companies' methodological knowledge resources in marketing research. In: Gajek, M., O. Hachkevych, A. Stanik-Besler and T. Wolczanski.  (Eds.), Manufacturing processes: actual problems, ch. 9, Opole: Opole University of Technology Press, pp. 125--140. 2016.

3. Tarka, P., Kaczmarek, M. Theoretical and empirical comparative analysis on quantitative and qualitative marketing researches. In: A. Takhar, A. and A. Ghorbani, (Eds.), Market research methodologies: qualitative and multi-method approaches, ch. 9, Hershey, PA: IGI Global, pp. 137--155. 2015. 

Recent Conference Presentations/Participation

1. Tarka, P. Nowe kanały realizacji badań w procesach organizacji, PTBRiO and Predictive Solutions, 17.11.2020 online meeting.

2. Tarka, P. Big Data Meets Survey Science Virtual Conference 2020, November (6, 13, 27) - December (4), Participation.

3. Tarka, P.  On the troublesome (Big Data) questions for business organizations: Never-ending story of BD specificity, management and processing, Emerging Markets Conference, School of Economics and Business, University of Ljubljana, Slovenia, 2-3 June, 2020

4. Tarka, P. Young consumers' compulsive behavior and axiological perspective of the human values theory at Psychology of Consumer Addiction, Seattle, July 23-24, 2019

5. Tarka, P. Testing the adequacy of scales measuring compulsive buying behavior in terms of their applicability in the processes of classification of examined individuals at 5th European Conference on Psychological Assessment, Brussels, July 7-10, 2019

6. Tarka, P. Testing analytical methods related with the unstructured data analysis from perspective of data scientists and methodologists, presentation at BigSurv18: Exploring New Statistical Frontiers at the Intersection of Survey Science and Big Data, October 25-27 in Spain at the Universitat Pompeu Fabra in Barcelona, 2018

7. Tarka, P. On the effects of increasing observations and parameters on the fit of structural equation models with extremely large sample sizes, Conference: VIII European Congress of Methodology, Germany - Jena, Organizer: University of Jena, 25-27 July, 2018

8. Tarka, P. Discussion over the Effects of Big Data Trend on Structural Equation Modeling, Conference: Structural Equation Modeling - SEM - Working Group, Netherlands, Organizer: Department of Child Development and Education, University of Amsterdam, 15-16 March, 2018

9. Tarka, P. Intuition of Marketing Research Information Usefulness in Business Organizations in the Light of Ordinal Regression Analysis, Conference: Emerging Trends in Marketing and Management, Romania, Organizer: Marketing School, Bucharest University of Economic Studies, 2016

10. Tarka, P. Problems and Solutions for the SEM Models With Many Indicators and Latent Variables, Conference: Modern Modeling Methods, Storrs, USA, Organizer: University of Connecticut, Department of Educational Psychology, 2016

11. Tarka, P. Managers' Perception and Use of Information About Consumers From Marketing Research, Conference: International Conference for Consumer Research, Berlin, Germany, Organizer: Association for Consumer Research, 2016

12. Tarka, P. The Comparison and Influence of Different Estimations Methods on the Parameter Estimates and Fit Indices in SEM Models Under 7-Point Likert Scale, Conference: Data Analysis - Data Science: Foundations, Methods and Applications, Colchester, UK, Organizer: University of Essex; British, German and Polish Classification Societies, 2015

13. Tarka, P., Rutkowski, I.P. Scale for Testing Hedonic-Consumerism Values: New Measurement Instrument in Consumers' Analysis and Shaping Product Strategies, Conference: International Marketing Trends, Paris, France, Organizer: ESCP-AEP, 2015

Ad-Hoc Reviewing

• Quality & Quanity

• Statistics in Transition

• Journal of Consumer Marketing

• Knowledge Management Research and Practice

• Management Decision

• Information Processing & Management

• Big Data

• International Journal of Market Research

• Methodology

• Journal of Marketing Theory and Practice

• Journal of International Marketing

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