I am an Associate Professor in the Market Research Methodology and Statistics area in the Market Research Department at Poznan University of Economics - PUE. 

My research interests generally fall into two broad areas:

Methodology and Statistics:

• SEM - Structural Equation Modeling, Latent Variables Measurement and Related Diagnostic Problems

• Multivariate Statistical Methods, specifically applied at the intersection of  Behavioral Economy and Consumer Psychology 

 Substantive Studies:

• Consumer Hedonism and Materialism, Religiosity and Morality, Personality, Relativism and Life Essentialism,

• Maladaptive Consumer Behavior, Excessive Buying, Irrational Spending, Overconsumption, Consumerism Trends, 

• Problems with Personal Cognition and Use of Information.

I obtained Habilitation at PUE in 2017 and completed PhD at Wroclaw University of Economics in 2006. 

Previously, I worked as a full-time Data Analyst in Poland's research agencies: IMAS International in Wroclaw and Pentor Research (at present, Kantar TNS Global), and Analyx in Poznan.

My leisure time I spend playing Chess, listening Jazz, Opera and Medieval music, and elsewhere Alternative music. I also like running and climbing in Tatra Mountains.