Pranav Jindal

Welcome to my webpage! I am an Associate Professor of Marketing at the Indian School of Business, where I also serve as the Associate Dean for Admissions & Careers, and the Research Director at the ISB Institute of Data Science (IIDS).

I do research in the field of quantitative marketing and empirical industrial organization with a focus on pricing, price negotiations, product insurance, consumer beliefs and inter-temporal preferences. I was selected as a 2024 MSI Scholar and a 2021 MSI Young Scholar by the Marketing Science Institute.

My research has been published in top marketing journals such as Marketing Science, Journal of Marketing Research, Journal of Marketing, Management Science, Quantitative Marketing and Economics and Customer Needs and Solutions. I have received research grants from the Marketing Science Institute, Institute for Study of Business Markets, Smeal College of Business at Pennsylvania State University, and UNC Kenan-Flagler. I serve as Associate Editor at Marketing Science and Journal of Marketing Research.

In my teaching, I emphasize the importance and use of quantitative and analytical tools to understand consumer behavior, and derive managerially relevant insights and practices for firms, especially in topics such as marketing research, consumer analytics and pricing strategies.

Curriculum Vitae (July 2026)

Recent News

1. Updated Paper - "Multi-dimensional Salesforce Compensation with Price Delegation"

2. Paper Presentations - Presented the paper titled "Equity in Education Crowdfunding when Teachers Donate First" at London Business School on September  21.

3. New Role - Appointed as Associate Dean of Admissions & Careers at the Indian School of Business starting July 2026. 

4. Editorial Position - Joined the editorial board of Journal of Marketing Research as an Associate Editor in April 2026.

5. Updated Paper - "Pennies from Heaven? Costly vs Free Bids in Penny Auctions"

6. New Paper - "The Impact of Financing on Multisided Platforms: Evidence from the Digital Asset Market"

7. Recognition - Received the 2025 Outstanding Reviewer Award from Journal of Marketing Research.

8. International Recognition - Selected as one of the 2024 MSI Scholars by the Marketing Science Institute.

9. Editorial Position - Joined the editorial board of Marketing Science as an Associate Editor in November 2024.