Pranav Jindal

Welcome to my webpage! I am an Associate Professor of Marketing at the Indian School of Business, and Research Director at the ISB Institute of Data Science (IIDS).

I do research in the field of quantitative marketing and empirical industrial organization with a focus on pricing, price negotiations, product insurance, consumer beliefs and inter-temporal preferences. I was selected as a 2024 MSI Scholar and a 2021 MSI Young Scholar by the Marketing Science Institute.

My research has been published in top marketing journals such as Marketing Science, Journal of Marketing Research, Journal of Marketing, Management Science, Quantitative Marketing and Economics and Customer Needs and Solutions. I have received research grants from the Marketing Science Institute, Institute for Study of Business Markets, Smeal College of Business at Pennsylvania State University, and UNC Kenan-Flagler. I serve as an Associate Editor at Marketing Science and at Journal of Business Research, and am on the Editorial Review Board of Journal of Marketing Research.

In my teaching, I emphasize the importance and use of quantitative and analytical tools to understand consumer behavior, and derive managerially relevant insights and practices for firms, especially in topics such as marketing research, consumer analytics and pricing strategies.

Curriculum Vitae (August 2025)

Recent News

1. Recognition - Received the 2025 Outstanding Reviewer Award from Journal of Marketing Research.

2. Editorial Position - Joined the editorial board of Journal of Business Research as an Associate Editor in August 2025.

3. Paper Presentation - I will be presenting a new paper titled "The Impact of Financing on Multi-sided Platforms: Evidence from the Digital Asset Market" at the Hong Kong/Greater Bay Area Virtual Quant Marketing Brown Bag on September  10.

4. Updated Paper - "Multi-dimensional Salesforce Compensation with Price Delegation", joint with Minkyung Kim and Peter Newberry

5. Paper Presentation - Presented paper titled "Gender Difference in Bargaining and Selling" at The Utah State University Huntsman School of Business.

6. International Recognition - Selected as one of the 2024 MSI Scholars by the Marketing Science Institute.

7. Editorial Position - Joined the editorial board of Marketing Science as an Associate Editor in November 2024.

8. Editorial Position - Joined the editorial board of Marketing Strategy Journal as an Area Editor in November 2024.