Published & Accepted Papers

1. Desai, Preyas and Pranav Jindal (2024), "Getting a Break in Bargaining?: An Upside of Time Delays", Forthcoming, Marketing Science

   • Earlier versions of this paper were circulated under the title "Play Hardball in Haggling?: An Upside of Bargaining Costs"

   • Media coverage – INSEAD Knowledge

2. Desai, Preyas and Pranav Jindal (2024), "Better with Buy Now, Pay Later?: A Competitive Analysis", Quantitative Marketing and Economics, 22, 23 - 61

3. Jindal, Pranav (2022), “Perceived vs. Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations”, Journal of Marketing Research, 59 (3), 578 - 599

   • Media coverage – INSEAD Knowledge

4. Jindal, Pranav and Peter W. Newberry (2022), “The Profitability of Revenue-based Quotas under Price Negotiation”, Management Science, 68 (2), 917 - 940

5. Jindal, Pranav and Anocha Aribarg (2021), “The Importance of Price Beliefs in Consumer Search”, Journal of Marketing Research, 58 (2), 321 - 342

6. Jindal, Pranav, Ting Zhu, Pradeep Chintagunta, and Sanjay Dhar (2020), “Marketing Mix Response across Retail Formats - The Role of Shopping Trip Types”, Journal of Marketing, 84 (2), 114 - 132 

7. Jindal, Pranav and Peter W. Newberry (2018), “To Bargain or Not to Bargain – The Role of Fixed Costs in Price Negotiations”, Journal of Marketing Research, 55 (6), 832 - 851

8. Grewal, Rajdeep, Gary L. Lilien, Sundar Bharadwaj, Pranav Jindal, Ujwal Kayande, Robert F. Lusch, Murali Mantrala, Robert W. Palmatier, Aric Rindfleisch, Lisa K. Scheer, Robert Spekman, Shrihari Sridhar  (2015), “Business-to-Business Buying: Challenges and Opportunities”, Customer Needs and Solutions, 2 (3), 193 – 208

9. Jindal, Pranav (2015), “Risk Preferences and Demand Drivers of Extended Warranties”, Marketing Science, 34 (1), 39 - 58

   • Finalist, Mary Kay Dissertation Award 2011

   • Winner, Inaugural ISMS Doctoral Dissertation Proposal Competition 2010

   • Media coverage – ISMS, CBC News (Canada), Global Advisor, CTV News, Canadian Business Online, Chronicle Herald Online, Consumer Affairs, Science Daily, Centre Daily Times

10. Dubé, J.P., Günter Hitsch and Pranav Jindal (2014), “The Joint Identification of Utility and Discount Functions From Stated Choice Data: An Application to Durable Goods Adoption”, Quantitative Marketing and Economics, 12, 331 - 377

    • Honorable Mention, 2015 Dick Wittink Prize for the best paper published in QME in 2014

Working Papers

1. Jindal, Pranav, Minkyung Kim, and Peter W. Newberry (2022), "Multi-Dimensional Salesforce Contracts with Price Delegation", Under Review, Marketing Science

   • Earlier versions of this paper were circulated under the title "Multi-Dimensional Salesforce Contracts with Negotiated Prices"

2. Jindal, Pranav, Anthony Kwasnica, Peter W. Newberry and Christopher Parker (2024), “Pennies from Heaven? Costly vs Free Bids in Penny Auctions”, Under Review, AEJ: Micro

Work in Progress

1. Kim, Minkyung, Peter Newberry and Pranav Jindal, "Gender differences in Bargaining and Selling"

2. Aribarg, Anocha, Mengzhu Chen, Pranav Jindal and Raluca Ursu, "Platform Search"

3. Gangwar, Manish, Pranav Jindal, Madhu Viswanathan and Abhinav Uppal, "Renting Regret"

4. Jindal, Pranav and Ashish Sachdeva, "Sophistication, Learning and Incentives: Evidence from a Field Experiment"