Pranav Jindal

Welcome to my webpage! I am an Associate Professor of Marketing at the Indian School of Business.

I do research in the field of quantitative marketing and empirical industrial organization with a focus on pricing, price negotiations, product insurance, consumer beliefs and inter-temporal preferences. I was selected as a 2021 MSI Young Scholar by the Marketing Science Institute.

My research has been published in top marketing journals such as Marketing Science, Journal of Marketing Research, Journal of Marketing, Management Science, Quantitative Marketing and Economics and Customer Needs and Solutions. I have received research grants from the Marketing Science Institute, Institute for Study of Business Markets, Smeal College of Business at Pennsylvania State University, and UNC Kenan-Flagler. I serve on the Editorial Review Boards of Journal of Marketing Research and Marketing Science.

In my teaching, I emphasize the importance and use of quantitative and analytical tools to understand consumer behavior, and derive managerially relevant insights and practices for firms, especially in topics such as marketing research, consumer analytics and pricing strategies.

Curriculum Vitae (May 2024)

Recent News

1. Accepted Paper - "Getting a Break in Bargaining?: An Upside of Time Delays", joint with Preyas Desai, Marketing Science

2. Updated Paper - "Multi-dimensional Salesforce Compensation with Price Delegation", joint with Minkyung Kim and Peter Newberry

3. New Paper - "Pennies from Heaven? Costly vs Free Bids in Penny Auctions", joint with Tony Kwasnica, Peter Newberry and Chris Parker

4. Recently Published Paper - "Better with Buy Now, Pay Later?: A Competitive Analysis", joint with Preyas Desai, Quantitative Marketing and Economics

5. New Job - Joined the Indian School of Business as an Associate Professor of Marketing with tenure in May 2023.

6. Media Coverage - My research on price negotiations featured in INSEAD Knowledge