need to elaborate
http://www.henryjenkins.org/2006/10/how_slapshot_inspired_a_cultur_1.html
http://www.wumingfoundation.com/english/outtakes/convergence_culture.htm
http://www.thething.it/snafu/?p=367
http://journal.transformativeworks.org/index.php/twc/article/view/59/54