Reo Song, Ph.D.
Professor and Director of MS in Marketing Analytics
Department of Marketing
California State University Long Beach
Office: COB 354
Email: reo.song@csulb.edu
Research Profile: Google Scholar, ResearchGate, Scopus, Web of Science, ORCID
Machine Learning/Artificial Intelligence, Business Analytics, Social Media Analytics, Digital Marketing, International Business
Professor, California State University, Long Beach, 2023 - Present
Associate Professor, California State University, Long Beach, 2018 - 2022
Assistant Professor, California State University, Long Beach, 2015 - 2017
Assistant Professor, Kansas State University, 2010 - 2015
Ph.D. in Marketing, Texas A&M University, 2010
MBA, University of Rochester, 2004
M.A in Philosophy, Seoul National University, 1997
B.A. in Philosophy, Seoul National University, 1995
Data science and AI academy seed grants: AI-powered personalized clothing development system for individuals with physical disabilities, NC State University, 2024.
Seed grant: Shrinking the achievement gap in online courses using generative AI. The Social Science Research & Instructional Council (SSRIC), California State University System, 2024
Emerging fellow: Creating on-premise signage using generative AI. Academic Advisory Council for Signage Research and Education (AACSRE), 2023
Multi-disciplinary research grant: Creating education advertising using generative AI. California State University Long Beach, 2023
Long Beach community data science project grant. California State University Long Beach, 2023
Data fellow. California State University Long Beach, 2021 - 2023
Research incentive grant, California State University (2020)
Instructional materials project grant. Social Science Research and Instructional Council, California State University System (2020)
International faculty partnership seminar travel grant. Academic Council on International Programs, California State University System (2020)
An outstanding paper in the Emerald Literati Awards. Asia Pacific Journal of Marketing and Logistics, Emerald Publishing (2019)
Pedagogical award on ethics across the curriculum. California State University, Long Beach (2018)
Case teaching workshop certificate. Harvard Business School (2017)
Teaching award on closing the loop. California State University Long Beach (2016)
Business analytics online graduate course development grant. Kansas State University (2014)
Academic excellent grant. Kansas State University (2013)
International incentive grant. Kansas State University (2013)
Summer research grant. Kansas State University (2013)
Developing scholar research award. Kansas State University (2012)
Faculty development grant. Kansas State University (2012)
Center for International Business Studies Grant. Texas A&M University (2008, 2009)
Myunggook Song (Birth name)
Reo (ῥεω) means "I flow" in Greek
Quotes by Heraclitus
Panta rhei (Πάντα ῥεῖ): Everything flows.
The only thing that is constant is change.
Nothing endures but change.
No man ever steps in the same river twice, for it's not the same river and he's not the same man.