Newspaper Columns (in Korean)

• 말똥 대란부터 AI 에너지 문제까지, 위기를 기회로 바꾼 창조적 혁신. 한국일보(미국), May 2025 (From the manure crisis to the AI energy challenge: Creative innovation that turned crisis into progress)

• 반독점, AI, 그리고 검색의 미래. 한국일보(미국), Mar 2025 (Antitrust, AI, and the Future of Search)

• 기본 설정의 숨겨진 힘. 한국일보(미국), Jan 2025 (The hidden power of default settings)

• 챗(Chat)GPT는 추론 능력을 가지고 있을까? (1) and 챗(Chat)GPT는 추론 능력을 가지고 있을까? (2). 정보통신신문, Aug 2023 (Does ChatGPT have reasoning skills?)

• 이젠 투명하고 공정한 AI 알고리즘 이야기할 때. 매일경제, Aug 2021 (Transparent and interpretable AI)

• 오용될 우려 걷힌다면… 'AI 생체인식'이 선물해줄 신세계. 매일경제, Jun 2021 (The benefits and misuses of biometric AI)

• 우리 회사 디지털 트랜스포메이션 성공하려면. MIT Technology Review Korea, May 2021 (How to achieve digital transformation)

• AI 편향성 논란 뜨거운데…대안으로 떠오른 생성모델. 매일경제, May 2021 (Mitigating AI Bias using Generative Models)

• AI 전면도입은 아직 위험…도미노피자 '디지털 전환'서 배워라. 매일경제, Mar 2021 (Lessons on AI from Domino's digital transformation)

• AI... 머신러닝으로 추론능력 얻을 수 있을까. 매일경제, Jan 2021  (Can AI obtain reasoning ability via machine learning)

• 빅데이타 수집은 기본...옥석 가리는 큐레이션이 핵심. 매일경제, Nov 2020  (The value of Big Data is in data curation)

• AI가 아직 인간을 대체할 수 없는 이유. 매일경제, Sep 2020  (Why does AI still need human intervention?)

• 인간의 편견을 배우는 AI. 매일경제, Jul 2020  (AI learns bias from humans)

• 탈세계화 빨라진다는데... 매일경제, Jun 2020 (COVID-19 and deglobalization)

• AI로 직업 사라진다고? 새로운 직업 더 많이 생길 것! 매일경제, Apr 2020 (AI will create more jobs than it will destroy) 

• AI 시대 유통혁신… 선진국은 자율주행 로봇, 개도국은 드론. 매일경제, Feb 2020 (Innovation in logistics in the age of AI)

• 글로벌 고객 공분 안 사려면 역사·문화 감수성부터 키워라. 매일경제, Dec 2019 (Develop cultural sensitivity to be inclusive global customers)

• 소비자의 브랜드 편견 고려한 경영전략이 필요한 까닭. 매일경제, Oct 2019 (Why business should consider consumers' brand bias)

Research Articles

Cao, Zixia, Reo Song, Alina Sorescu, Ansley Chua. Innovation potential, insider sales, and IPO performance: How firms can mitigate the negative effect of insider selling. Journal of Marketing

• Increasing IPO performance by revealing innovation potential and outlining future plans. Mirage, Nov 2022.

• Increasing IPO performance by revealing innovation potential and outlining future plans. Phys.org, Nov 2022.

• Increasing IPO performance by revealing innovation potential and outlining future plans. EurekaAlert!, Nov 2022.

• Increasing IPO performance by revealing innovation potential and outlining future plans. American Marketing Association, Nov 2022.

Chung, Doug, Ho Kim, Reo Song. The Comprehensive Effects of a Digital Paywall Sales Strategy (Authors are listed in alphabetical order)

• Why paywalls aren't always the answer for newspapers. Forbes, Aug 2019

• Are paywalls saving newspapers? Harvard Business School Working Knowledge, Jul 2019

• Is newspaper paywall a profitable strategy? Alumni Newsletter, California State University Long Beach, Aug 2019 

Song, Reo, Ho Kim, Gene Moo Lee, Sungha Jang. Does Deceptive Marketing Pay? Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis. Journal of Business Ethics

• Study shows how fake news can backfire. DNA, Nov 2017

• Planting false stories to smear rivals may backfire if you are caught in the act, warn researchers. First Post, Nov 2017

• Being caught planting fake news can have negative effects. Express Tech, Nov 2017

• Planting false stories to smear rivals may backfire if caught in the act. Deccan Chronicles, Nov 2017

• Fake news can backfire for companies caught in the act. Eureka Alert, Nov 2017

• Fake news damages the reputation of companies caught in the act. Continuity Central, Nov 2017

• Fake news can backfire. PhysOrg, Nov 2017

• Why companies should beware engaging in fake news. HuffPost, Nov 2017

• Fake news can backfire for companies caught in the act. Science Daily, Nov 2017

• How dirty tricks in business can backfire on the offender. Globe and Mail, Nov 2017

Song, Reo, Jeffrey Meyer, Kyungnam Ha. The Relationship between Product Placement and the Performance of Movies. Journal of Advertising Research

• The relationship between product placement and the performance of movies. Advertising Research Foundation, Nov 2015.

Song, Reo, Venky Shankar. International Launch Time Window and New Product Performance

• In theaters near you. Quest, California State University Long Beach, May 2016.

• Research looks at how a box office success can translate internationally. Kansas State University, May 2013

• Beyond Tinseltown. Texas A&M University, Jun 2010

Customer Relationship Management (CRM)

• Companies turning to customer relationship management to make the sale. TMC Net, Nov 2013

• Professors deliver insights to holiday shoppers. Topeka Capital Journal, Nov 2013

• Companies turning to customer relationship management. Kansas State University, Nov 2013