Reo Song, Ph.D.
Professor and Director of MS in Marketing Analytics
Department of Marketing
California State University Long Beach
Office: COB 354
Email: reo.song@csulb.edu
Research Profile: Google Scholar, ResearchGate, Scopus, Web of Science, ORCID
Myunggook Song (Birth name)
Reo (ῥεω) means "I flow" in Greek
Quotes by Heraclitus
Panta rhei (Πάντα ῥεῖ): Everything flows.
The only thing that is constant is change.
Nothing endures but change.
No man ever steps in the same river twice, for it's not the same river and he's not the same man.
Machine Learning/Artificial Intelligence, Business Analytics, Social Media Analytics, Digital Marketing, International Business
Professor, California State University, Long Beach, 2023 - Present
Associate Professor, California State University, Long Beach, 2018 - 2022
Assistant Professor, California State University, Long Beach, 2015 - 2017
Assistant Professor, Kansas State University, 2010 - 2015
Ph.D. in Marketing, Texas A&M University, 2010
MBA, University of Rochester, 2004
M.A in Philosophy, Seoul National University, 1997
B.A. in Philosophy, Seoul National University, 1995
Data science and AI academy seed grants: AI-powered personalized clothing development system for individuals with physical disabilities, NC State University, 2024.
Seed grant: Shrinking the achievement gap in online courses using generative AI. The Social Science Research & Instructional Council (SSRIC), California State University System, 2024
Emerging fellow: Creating on-premise signage using generative AI. Academic Advisory Council for Signage Research and Education (AACSRE), 2023
Multi-disciplinary research grant: Creating education advertising using generative AI. California State University Long Beach, 2023
Long Beach community data science project grant. California State University Long Beach, 2023
Data fellow. California State University Long Beach, 2021 - 2023
Research incentive grant, California State University (2020)
Instructional materials project grant. Social Science Research and Instructional Council, California State University System (2020)
International faculty partnership seminar travel grant. Academic Council on International Programs, California State University System (2020)
An outstanding paper in the Emerald Literati Awards. Asia Pacific Journal of Marketing and Logistics, Emerald Publishing (2019)
Pedagogical award on ethics across the curriculum. California State University, Long Beach (2018)
Case teaching workshop certificate. Harvard Business School (2017)
Teaching award on closing the loop. California State University Long Beach (2016)
Business analytics online graduate course development grant. Kansas State University (2014)
Academic excellent grant. Kansas State University (2013)
International incentive grant. Kansas State University (2013)
Summer research grant. Kansas State University (2013)
Developing scholar research award. Kansas State University (2012)
Faculty development grant. Kansas State University (2012)
Center for International Business Studies Grant. Texas A&M University (2008, 2009)
Metaverse and AI Symposium: Faculty presenter. CSULB, 2026
AI infrastructure, social impact, and accountability: Panel discussion. CSULB, 2026
AI and e-commerce. Komazawa University, Tokyo, Japan, 2025, 2023, 2022
Does breaking news break investors’ attention? UNIST, South Korea, 2024
Career development in the age of AI, Seoul National University, South Korea, 2022
AI and the global marketplace, ESB Business School, Germany, 2022
The current status of AI, Korean Investors and Traders Association of Southern California, Los Angeles, U.S., 2022
Machine learning in marketing, Pusan National University, South Korea, 2022
Mitigating AI bias using generative models. KAIST and Post-human Society, South Korea, 2021
AI and machine learning. Sungkyunkwan University, South Korea, 2021
AI in business. Pusan National University, South Korea, 2021
The effect of innovation on insider selling at IPO. Soongsil University, South Korea, 2021
Big data, machine learning, and AI. Catholic Medical Center, Catholic University, South Korea, 2020
The comprehensive effects of a digital paywall sales strategy. KAIST, South Korea, 2020
Globalization and AI as disruptive technology: Drivers and Consequences, Korea Midland Power Company, 2019
Small business web analytics. Small Business Marketing Forum, Marketing Business Center, California State University Long Beach, 2017
Big data revolution. Pusan National University, South Korea, 2017
The effect of country culture on product evaluation. Department of Computer Science, Kansas State University, 2015
Reinforcement learning and risk preference. Department of Psychological Science, Kansas State University, 2015
Business analytics. KAIST, South Korea, 2013
New product international launch time window and performance. Northwestern University, Medill School of Journalism, Evanston, IL, 2010
New product international launch time window and performance. George Mason University, Fairfax, VA, 2010
New product international launch time window and performance. Indiana University, Indianapolis, IN, 2010
New product international launch time window and performance. Drexel University, Philadelphia, PA, 2010
New product international launch time window and performance. University of Dayton, Dayton, OH, 2010
New product international launch time window and performance. Vrije Universiteit, Amsterdam, The Netherlands, 2010
Myunggook Song (Birth name)
Reo (ῥεω) means "I flow" in Greek
Quotes by Heraclitus
Panta rhei (Πάντα ῥεῖ): Everything flows.
The only thing that is constant is change.
Nothing endures but change.
No man ever steps in the same river twice, for it's not the same river and he's not the same man.