MANUSCRIPTS UNDER REVIEW AND WORKING PAPERS
“Customer Motives for Negative Electronic Word-of-Mouth on Social Networking, Product Review, and Video-Sharing Sites,” (Dissertation Essay 1). Status: Preparing for submission to the Journal of the Academy of Marketing Science, after a reject & resubmit decision.
“The Risk of Betrayal in Customer-Firm Relationships,” (Dissertation Essay 2). Status: Preparing for submission to the Journal of the Academy of Marketing Science.
"Betrayal: A Turning Point in Buyer-Seller Relationships," (Dissertation Essay 3).
RESEARCH IN PROGRESS
eWOM
"When Companies Do Good: Corporate Social Responsibility Efforts and Positive Electronic Word-of-Mouth," with Shinhye Kim, and Eujin Park. Status: Study 1 is completed (with Twitter data).
"When Companies' Good Deeds Backfire: The Effect of Customers' Value Priority Mismatching," with Shinhye Kim. Status: Study 1 analysis in progress (with Twitter data).
"Different Consumers Motives for Negative Electronic Word-of-Mouth across Social Networking Sites," with Sunghoon Kim. Status: Conceptual model developed. Study 1 analysis in progress.
"Different Consumers Motives for Positive Electronic Word-of-Mouth across Social Networking Sites," with Sunghoon Kim. Status: Conceptual model developed. Data collection in progress.
Betrayal
"When Do Business Buyers Offer Suppliers a "Second Chance" After Being Betrayed? The Moderating Role of Emotions of Business Buyers in Betrayal Incidents," with KyungWon Lee. Status: A pilot study and Study 1 are completed.
eWOM & Betrayal
"Predictive Power of Consumers' Betrayal Emotion Descriptors on Firm Performance: Text Analytic Approach with Twitter data," Status: Conceptual model developed. Preparing for data collection.