Curriculum Vitae (Last update: April 2021)
CONTACT INFORMATION
Assistant Professor of Marketing, NEOMA Business School
1 Rue de Marechal Juin, 76130 Mont-Saint-Aignan, France
Email: Noelle.Chung[at]neoma-bs.fr
EMPLOYMENT
Assistant Professor of Marketing, NEOMA Business School, France, 2019 - current.
EDUCATION
Ph.D., Marketing, Arizona State University, 2019
M.S., Economics (Ph.D. coursework completed), Arizona State University, 2013
B.A., Mathematics, University of Minnesota, 2011
B.S. Economics, Pennsylvania State University, 2009
LL.B.(Law), Ewha Woman’s University, 2006
RESEARCH INTERESTS
Electronic Word-of-Mouth (eWOM); Digital Marketing Strategy
Customer Perception of Betrayal; Customer Relationship Management
MANUSCRIPTS UNDER REVIEW AND WORKING PAPERS
“Customer Motives for Negative Electronic Word-of-Mouth on Social Networking, Product Review, and Video-Sharing Sites,” (Dissertation Essay 1). Status: Preparing for resubmission to the Journal of the Academy of Marketing Science, after a reject & resubmit decision.
“The Risk of Betrayal in Customer-Firm Relationships,” (Dissertation Essay 2). Status: Preparing for submission to the Journal of the Academy of Marketing Science.
"Betrayal: A Turning Point in Buyer-Seller Relationships," (Dissertation Essay 3).
RESEARCH IN PROGRESS
Betrayal
"When Do Business Buyers Offer Suppliers a "Second Chance" After Being Betrayed? The Moderating Role of Emotions of Business Buyers in Betrayal Incidents," with KyungWon Lee. Status: A pilot study and Study 1 are completed. Manuscript is ready for Study 1 results.
eWOM
"When Companies Do Good: Corporate Social Responsibility Efforts and Positive Electronic Word-of-Mouth," with Shinhye Kim, and Eujin Park. Status: Study 1 is completed (with Twitter data).
"When Companies' Good Deeds Backfire: The Effect of Customers' Value Priority Mismatching," with Shinhye Kim. Status: Study 1 analysis in progress (with Twitter data).
"Different Consumers Motives for Negative Electronic Word-of-Mouth across Social Networking Sites," with Sunghoon Kim. Status: Conceptual model developed. Study 1 analysis in progress.
"Different Consumers Motives for Positive Electronic Word-of-Mouth across Social Networking Sites," with Sunghoon Kim. Status: Conceptual model developed. Data collection in progress.
eWOM & Betrayal
"Predictive Power of Consumers' Betrayal Emotion Descriptors on Firm Performance: Text Analytic Approach with Twitter data," Status: Conceptual model developed. Preparing for data collection.
RESEARCH GRANT
NEOMA Business School, 2021, "When Do Business Buyers Offer Suppliers a "Second Chance" After Being Betrayed? The Moderating Role of Emotions of Business Buyers in Betrayal Incidents," with Kyungwon Lee ($5,628).
Center for Services Leadership, 2018. “The Risk of Betrayal: An Investigation of Trust Violations in Customer-Firm Relationships,” and “Turning Points in Buyer-Seller Relationships: The Role of Emotions and Trust Violations,” with Ruth N. Bolton.
RESEARCH PRESENTATIONS
"When Do Business Buyers Offer Suppliers a "Second Chance" After Being Betrayed? The Moderating Role of Emotions of Business Buyers in Betrayal Incidents," American Marketing Association Summer Conference, August 2021. (scheduled).
"When Do Consumers Perceive Betrayal," Frontiers in Services Conference, June 2021. (scheduled)
"When Do Consumers Perceive Betrayal," American Marketing Association Winter Conference, February 2021.
"Customer Motives for Negative Electronic Word-of-Mouth on Social Networking, Product Review, and Video-Sharing Sites," American Marketing Association Winter Conference, February 2020.
"The Risk of Betrayal: An Investigation of Trust Violations in Customer-Firm Relationships," INFORMS Conference on Service Science, November 2018 (withdrawn).
“Customer Motives for Negative Electronic Word-of-Mouth on Social Networking, Product Review, and Video-Sharing Sites,” Frontiers in Service Conference, September 2018.
“Customer Motives for Negative Electronic Word-of-Mouth on Social Networking, Product Review, and Video-Sharing Sites,” Annual Symposium with University of Arizona, March 2018.
“Relationship Transgressions in Business-to-Business Markets,” Frontiers in Services Conference, June 2017.
“Understanding Customer Rage in Business-to-Business Contexts,” The Center for Services Leadership Annual Faculty Network Meeting, February 2017.
“The Roles of Identity and Emotion in Business Relationships,” Let’s Talk About Services Workshop, December 2016.
AWARD, HONORS, AND FELLOWSHIPS
Graduate College Travel Grant, Arizona State University 2018
The Rajiv K. Sinha Memorial Scholarship, Arizona State University, 2016, 2017
Alfred H. Schmidt Memorial Scholarship, Arizona State University, 2016, 2017
Graduate College Grant, Arizona State University, 2016, 2017
Ken Coney Teaching Excellence Award, 2016
Finalist (Top 10), Institute for the Study of Business Markets (ISBM) Doctoral Dissertation Award Competition, 2016
University Fellowship, Arizona State University, 2012, 2013
TEACHING INTEREST
My teaching interests include (but are not limited to) digital marketing, integrated marketing communication, relationship marketing, and service marketing. In addition, I have the ability to teach marketing analytics courses.
TEACHING EXPERIENCE
NEOMA Business School, France
Instructor
“Digital Marketing for Services” (Grande Ecole, 2nd year), Spring 2021-22. Evaluation: 3.7/4.0
“Digital Marketing and Social Media” (Grande Ecole, 2nd year), Spring 2021-22. Evaluation: 3.5/4.0
“Integrated Marketing Communication and Digital” (BBA, 4th year), Spring 2021-22. Evaluation: 3.6/4.0
"Communication Strategy" (M.S., Communication course), Fall 2019-20.
"Principles of Marketing" (Grande Ecole, 1st year course), Fall 2019-20.
"Research Methods in Marketing" (Grande Ecole, 2nd year course), Fall 2019
"Social Media Communication" (Grande Ecole, 2nd year course), Fall 2019, Spring 2020.
"Influence and Social Media Strategies" (Grande Ecole, 2nd year course), Fall 2019.
Note. Les Grande Ecoles are unique and highly selective Franch programs. They are often considered to be equivalent to two-year Master's program in the United States.
Arizona State University, W.P. Carey School of Business
Instructor
“Business-to-Business Marketing Strategy” (Undergraduate level senior course), Summer 2017. Evaluation: 6.2/7.0
“Applied Marketing Management and Leadership” (Undergraduate level junior course), Summer 2015. Evaluation: 6.7/7.0
Teaching Assistant
“Innovating and Creating Value through Service” (MBA level course), Spring 2017, 2018
SELECTED PH.D. COURSEWORK
Marketing/Information Systems
Marketing Models, taught by Ruth N. Bolton
Applied Marketing Model, taught by Sungho Park
Advanced Marketing Research, taught by Naomi Mandel
Research Methods, taught by Bin Gu
Marketing Strategy, taught by Michael Wiles
Services Marketing, taught by Mary Jo Bitner
Services Science: Marketing, Management and Technology, taught by Amy Ostrom
Consumer Behavior, taught by Andrea Morales
Social Psychology with Business Application, taught by Naomi Mandel
Economics/Mathematics
Econometrics I, taught by Matthew Wiswall
Econometrics II, taught by Seung C. Ahn
Applied Econometrics III, taught by Erzo G. J. Luttmer
Applied Econometrics IV, taught by Kyoo il Kim
Advanced Econometric Theory, taught by Kyoo il Kim
Topics in Advanced Econometrics, taught by Seung C. Ahn
Applied Economics Seminar, taught by Matthew Wiswall
Economic Theory Seminar, taught by Pablo Schenone
Theory of Probability Including Measure Theory, taught by Maury Bramson
Microeconomics Analysis I, taught by Edward Schlee
Microeconomics Analysis II, taught by Madav Chandrasekher
Non Cooperative Game Theory, taught by Aldo Rustichini
Repeated Games: Theory and Applications, taught by Aldo Rustichini
Macroeconomic Theory I, taught by Larry E. Jones
Macroeconomic Theory II, taught by V.V. Chari
Macroeconomic Theory III, taught by Fabrizio Perri
Macroeconomic Theory IV, taught by Jose-Victor Rios-Rull
Macroeconomics Analysis I, taught by Gustavo Ventura
Macroeconomics Analysis II, taught by Natalia Kovrijnykh
PROGRAMMING SKILLS
SAS, Stata, Python, R, Matlab, Gauss, and SPSS.