Curriculum Vitae

Education:

Maastricht University

Fostering Future Leaders (UM-wide leadership development program)

January - October 2021

University of Groningen

Ph.D. Economics & Business - Marketing

March 2017

Title: Leveraging Data Rich Environments Using Marketing Analytics

Supervisors: Prof. Dr. Jaap E. Wieringa & Dr. Maarten J. Gijsenberg

Committee: Prof. Dr. Dennis Fok, Prof. Dr. Peter Leeflang & Prof. Dr. Koen Pauwels

University of Groningen

Msc. Research Master Marketing, September 2011

University of Groningen

M.Sc., Econometrics, Operations Research and Actuarial Science (cum laude), September 2010

University of Groningen

B.Sc., Econometrics, September 2009

Employment:

Maastricht University - Assistant Professor

August 2016 - Now

Fellow, GSBE, Maastricht University

2019 -

University of Groningen – Lecturer (non-tenured)

September 2014 – August 2016

Honors & Awards

Winner, SBE Best Program Leader Award (2021)

Winner, SBE Excellent Graduate Educator Award (2019)

Top course coordinator MSCM Dep. (2018, 2019, 2021)

Winner, EMAC/Sheth Doctoral Dissertation Award (2018)

AMA-Sheth Doctoral Consortium, Fellow, London Business School (2015)

INFORMS Marketing Science Doctoral Consortium, Fellow, Atlanta (2014)

INFORMS Marketing Science Doctoral Consortium, Fellow, Istanbul (2013)

EMAC Doctoral Colloquium Advanced Track, Fellow, Lisbon (2012)

Finalist NWO Research Talent grant (7% funding rate) (2012)