Niels Holtrop

Niels Holtrop is Assistant Professor at the Department of Marketing and Supply Chain Management at the School uf Business and Economics (SBE) at Maastricht University. Niels' research centers on the use of econometric and statistical methods to measure the impact of, and improve, marketing and policy decisions. His substantive interests include customer management & privacy, consumer choice & health, and marketing mix effectiveness. He has contributed to research published in the International Journal of Research in Marketing, Journal of Retailing and Management Science. He was awarded the 2018 EMAC/Sheth Award for his dissertation research, the 2019 Best Graduate Educator award of the School of Business and Economics (SBE) for his teaching contributions, and the 2021 Best Program Leader award of SBE for his service contributions. He is one of the co-founders of the Center for Responsible Retailing @Um (CRRUM): https://www.responsibleretailing.nl/