Niels Holtrop

Niels Holtrop is Assistant Professor at the Department of Marketing and Supply Chain Management at Maastricht University. Niels' research centers on the use of econometric and statistical methods to measure the impact of, and improve, marketing and policy decisions. His fields of substantive interest include customer management, consumer privacy, consumer choice & health, digital advertising and communication, and the sales effects of the marketing mix. His research has been published in the International Journal of Research in Marketing. He was awarded the 2018 EMAC/Sheth Award for his dissertation research, the 2019 Best Graduate Educator award of the School of Business and Economics (SBE) for his teaching contributions, and the 2021 Best Program Leader award of SBE for his service contributions.