RCR  - Our Guiding Principles

Our Guiding Principles are a system of beliefs that contributes to RCR’s culture. They help guide our actions and support our mission as we endeavor to be the world’s leading mountain resort operator.


Our continued success is dependent on the balance of our five Guiding Principles:

Guest Experience

They show a commitment to exceeding the expectations of every guest to our resort, ensuring they receive a warm welcome, and that they are provided with a fun, safe environment and experience. They celebrate going the extra mile, and having fun doing it. I show a commitment to what we create for others as a resort operator and am passionate about what I do.

Employee Experience

They believe that their enthusiasm and positive attitude makes this a great place to visit or to work. They believe in taking responsibility for meeting their commitments, and inspire those around them to do the same. They celebrate accountability, safety, respect, trust, and look not for the problems, but for the solutions. They show a commitment to teamwork and fully engaging their efforts in our shared goals. They understand the terms of employment and will work to follow them.

Financial Responsibility

They understand that results matter. They are at the core of everything we do. They understand that the company has to be financially viable and that they have to ensure that their actions assist in achieving this. Taking responsibility means you and your team making the best impact you can for the financial wellbeing of the RCR group and each of the resorts.

Growth & Ingenuity

They show a commitment to the long term growth and development of themselves, their teammates, and the company. They believe that every day is a new opportunity to raise the bar on what they’ve accomplished by finding new and better ways to do things.

Community Relationships

They understand that it is RCR’s objective to give back to the communities in which we work, live and play, and they will do their part to ensure that they achieve these goals.