Building a Marketing Strategy for Your School
Every school leader has two critical responsibilities:
CRITICAL JOB 1: Provide Christian education.
This is what takes up a majority of time for most school teams: teaching, assessing, planning, supporting, counseling, coaching, disciplining, discipling, and leading educational and extracurricular activities for students and their families.
CRITICAL JOB 2: Build sustainable school ministry organizations.
This is the work that is constantly in danger of being buried beneath the day-to-day urgencies of serving students and their families. It falls under the title of “organizational development” and includes work like strategic planning, team development, and marketing.
The Organizational Building Blocks of a Thriving Christian School" presents the 7+1 components (building blocks) necessary for sustainable school ministries. It also highlights key indicators of stability and growth within each component, providing attendees with a blueprint for a thriving school ministry.
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Blueprint Schools exists to help faith-based schools build thriving organizations through resources, services, and consulting partnerships so school leaders can focus on serving students and their families.
Dana Kirchoff, Founder of Blueprint Schools
Dana has served schools, churches, and ministries across the country for nearly 20 years in the roles of strategic growth consultant, vice president of growth and marketing, and, at the beginning of her career, as a teacher. In addition to consulting and leading Blueprint Schools, she avidly presents, writes, and shares on social media on the subjects of organizational development, marketing, and growth for Christian schools.
Dana lives in Appleton, Wisconsin with her husband Ryan (Instructional Coordinator at Fox Valley Lutheran High School) and their two children.